Colleen Martin

Tech PR & Marketing Principal at Zer0to5ive. Mom to Nolan and Natalie. Wife. Foodie. Shoe Junkie. Philadelphian

[The 74 @The74]

.@lizcohen12: What would it take to make tutoring truly universal? The main barrier is expense, with 30% of parents whose children are not in tutoring saying that it’s too expensive. Access is another challenge. @FiftyCAN https://t.co/kZHXKSojMb

[Zer0 to 5ive @Zer0to5ive]

As we move into 2026, PR is shifting fast. Economic pressure, AI-driven search, and changing audience expectations are reshaping how brands earn attention. Explore the three key trends we expect to define PR next year in our new blog: https://t.co/3KaIGpTtRn

[Adam Grant @AdamMGrant]

The best way to gain job security is not being the most knowledgeable person in the room. It's being the most reliable person in the room.

Information is abundant. Dependability, helpfulness, and responsiveness are relatively scarce.

We count on people who consistently deliver.

[JLL Spark @JLLSpark]

Congratulations to portfolio company @openspaceai on the acquisition of Disperse!

This milestone strengthens OpenSpace as a leader in AI-driven construction technology.

Read the full press release: https://t.co/CXHTNKMy93

[Adam Grant @AdamMGrant]

When you get defensive about feedback, you fail twice. You fail to learn today, and you fail to encourage people to keep teaching you tomorrow.

If you can't handle the truth, people stop telling you the truth.

A key to growth is showing that you're coachable.

[Adam Grant @AdamMGrant]

Friendliness isn't always a sign of trustworthiness. Warmth is easy to fake.

The foundations of trust are reliability and integrity. What counts isn't courtesy in the moment—it's keeping commitments over time.

The best way to inspire confidence is to consistently walk our talk.

[Carly Martinetti @PRcarly]

My PR philosophy:

Be helpful first, promotional second.
Be curious first, certain second.
Be human first, professional second.

The best PR doesn't feel like PR at all.

[Colleen Martin @devinecolleen]

My latest blog for @Zer0to5ive on navigating all of the AI tools in PR without losing the human touch, our most critical asset!

[Zer0 to 5ive @Zer0to5ive]

In our newst blog, we dig into highlights from @Cision's webinar, "Demystifying AI in PR: How to Effectively Implement AI Without Losing the Human Touch," about how comms pros can effectively use AI.

Check it out: https://t.co/GQMwXOQPXO

#PR #AI

[Zer0 to 5ive @Zer0to5ive]

For public relations professionals, a media list is the lifeblood of any communications campaign.

Check out our new blog sharing helpful tips to keep your media list fresh, targeted, and ready to support your clients: https://t.co/LcGzGjhNuv

#PR #mediarelations #medialist

[Adam Grant @AdamMGrant]

Setting boundaries is not a display of disrespect. It’s an expression of self-respect.

Declining a request is not a decision to let others down. It’s a commitment to stand up for yourself.

Saying no is not an admission of selfishness. It’s an act of self-preservation.

https://t.co/l6YaBz236P

[Digital.ai @digitaldotai]

IT Brew interviewed https://t.co/nuf28ap4gW CEO on the future of #AIAgents & how it could reshape the #SaaS model. He offers a balanced perspective: while some apps may be ready for AI agent integration, many business systems will take longer to evolve. https://t.co/hkgdZDPBc9

[Carly Martinetti @PRcarly]

Counterintuitive PR truth:
The biggest stories often start in the smallest publications.
Build credibility in trade press first.
Major outlets will notice.
Your pitch gets stronger every time.

[Adam Grant @AdamMGrant]

Thoughtful disagreement doesn't start with “You’re wrong!” It begins with “I’d love to understand your thinking better.”

Attacking conclusions closes minds. Asking about reasoning opens them.

Good debates don’t have winners or losers. They leave everyone more informed.

[Advanced Education Research & Development Fund @aerdf]

Adam Smith & Jeannette Franklin share how EF+Math, a program of @aerdf, is co-creating and implementing breakthrough solutions that allow students to showcase their executive function skills and improve math learning. Listen on @NPR's Teaching Matters: https://t.co/tr3iQGVX0d

[Carly Martinetti @PRcarly]

We landed a client 15 trade pub mentions in 2 months.

6 weeks later: WSJ reached out for a feature + podcast interview.

Their reason: 'We kept seeing your client everywhere.'

Don't 👏Sleep 👏On 👏The 👏Trades

[Advanced Education Research & Development Fund @aerdf]

New research from @aerdf & @ETSInsights shows the decoding threshold is a key barrier to proficient reading for older students. It’s time for targeted interventions & better assessments to support readers of all ages. Read more on @The74: https://t.co/1UCH4NhE48

[Advanced Education Research & Development Fund @aerdf]

Assessment for Good, an AERDF program, & partners like @Turnaround are shifting the assessment landscape in U.S. education w/ tools that look at the whole child & conditions that support learning, not just test scores. Read more in the Innovation Playbook: https://t.co/rd2T3DGGD5

[Adam Grant @AdamMGrant]

The hallmark of expertise is no longer how much you know. It's how well you synthesize.

Information scarcity rewarded knowledge acquisition. Information abundance requires pattern recognition.

It's not enough to collect facts. The future belongs to those who connect dots.

[Carly Martinetti @PRcarly]

People are sleeping HARD on PR to attract investors.

I’ve helped tech clients go all the way from getting inbound from investors to having their businesses acquired, all from highly targeted pieces in pubs that matter.

That’s because PR:
1. Builds credibility and brand awareness
2. Positions founders as industry experts
3. Signals traction “ex. As seen in TechCrunch”
4. Helps articulate your value proposition clearly

Not to mention, it’s sooo much more cost effective than advertising.

[Liz Willen @L_willen]

Reading problems start early, but too often continue all the way to high school. A look at what can be done: