df

Digital products @inditex. Previously @bemeeper |

[df @dfernandez_fer]

Cuando tus bisnietos te pregunten donde estabas durante el apagón.

Tutto passa. Literal.

[df @dfernandez_fer]

@ChristianPalou Un show / hide como el de Figma?

[df @dfernandez_fer]

@adrianaira3 Que la disfrutes amigo! 🫶🏻

[Xoel @xoelipedes]

En septiembre casi 200 empresas buscaban PMs y Product Designers en 🇪🇸

📈 En octubre son más de 400 empresas y casi 700 ofertas

Las he puesto todas en un Google Sheets.

🔗 En el siguiente tweet dejo el link

[df @dfernandez_fer]

@pmarca @diegomarino @adrianaira3 justo lo que hablamos este finde

[Jaime Novoa @jaimenovoa]

Coruña. El coworking crece

[df @dfernandez_fer]

Super masterclass de @isadc_ hoy en @DesignGraduate Muy potente este framework de diseño en torno a tarea!

pd y qué maravilla de plataforma es @vidiv_es ✨Primera vez que la uso y es increíble lo bien que consigue transmitir feedback y conectarte con el resto de participantes.

[df @dfernandez_fer]

@Cousy14 @Pitu_Iglesias @Srta_Irene @Xandre_Bastos @PabloCamposA @Cel_garcialva @BraisCG @GutierMartinez Hoy subís a lacoru a cenar entonces?

[Elizabeth Laraki @elizlaraki]

In 2007, I was 1 of 2 designers on Google Maps.

The app was growing like wildfire.

But it was becoming a cluttered mess — new features were being shoved into every pixel.

Here’s the 4-step process we used to redesign Google Maps into one of the most loved apps in the world: 🧵

–––

But first, it’s important to understand it is normal to build a product based on the underlying technical structure.

In 2005, Google Maps queried one of three databases for any search:

• Maps data
• Local business data
• Directions data

Not surprisingly, the first version of the website had three tabs, one for each of these databases: Maps, Local Search, Directions.

–––

By 2007, Google Maps still wasn’t the dominant mapping application.

But it had hit PMF, its user base was growing quickly, and we were rapidly adding new content and features like:

• Satellite and Terrain views
• Streetview, 3D buildings, Traffic
• Editable map data, Reviews, Photos
• Transit Data

We were wedging new features into any space we could find in the UI.

It became clear the user experience was suffering and the product was growing increasingly complicated.

At that time, our VP, Marissa Mayer likened Google Maps to a Christmas tree that we kept adding more and more ornaments to until it started to fall over…

We tried many different ways to rearrange the UI to accommodate new features.

Eventually we had to step back and rethink Google Maps based on what we knew was working, what brought people to the product, and what we believed the future might look like.

–––

These were the 4 key steps we took to simplify the design of Google Maps to be the intuitive, durable, much-loved product that 1B people still use today:

1. Deconstruct

We wrote down all of the product’s current and upcoming content, features, and functionality and loosely grouped them into categories:

• Core features — The most common tasks people came to do (search, get directions, find businesses)

• Aspirational use cases — Tasks we wanted people to start doing (adding their own content, correcting inaccurate information, using Maps to explore new places, etc.)

• Global actions — Actions that impacted the entire page (print, share, save, etc.)

• Use case specific actions — Actions that were relevant only within a specific use case (eg while getting directions, being able to drag a route or add a destination)

• Related features — Things that weren’t a part of Google Maps at the time, but existed and were closely related. (eg transit information, business searches on https://t.co/M0Af8Qy8uQ)

–––

2. Reframe

We leveraged a combination of user research, business goals, and our own intuition to make the product better, simpler, and scalable over time. We focused on understanding:

• What brought people to the product
• How they navigated through the product
• What was working well
• What flows were confusing
• What things were missing
• What information was valuable when
• What functionality was redundant

We emerged with several key points:

• “Searching” was the most pivotal task in Maps

• Searching addresses, businesses, parks, mountains, cities, etc could all be thought of as searching for “places”

• Getting directions was important, but rarely happened between two specific addresses. Directions searches usually had a known start or end point, like home or work. It was also more intuitive to be able to search for directions by a place name e.g., Carmel Library rather than having to look up the address first.

• It was strategically important for people to be able to contribute content to Google Maps and to be able to explore the world around them.

–––

3. Reconstruct

Based on what we learned, we then explored ways to reshape the product.

We held these general usability principles in mind:

• Entry points to core use cases should be prominent
• Flows within core use cases should be intuitive
• Common actions, interactions, and views should be consistent
• Contextual actions should be accessible when relevant

This is one exploration of clustering tasks and connecting relevant content:

Our explorations of how to reconstruct the site around people’s needs and flows led to several key design changes:

• There would be only one search box for everything

• Directions would live as a secondary feature

• Other features would appear in context (eg, transit became a mode within directions)

–––

4. Scale for the future

This was 2007. We knew the product would continue to evolve, the information set would grow exponentially, and the feature set would continue to expand.

But by focusing on key use cases and folding information in to the UI where it was relevant, we created a framework to support future growth.

16 years later, Google Maps has continued to evolve, yet is still a simple, intuitive, much-loved product that 1B people use around the globe.

For more on design, follow @elizlaraki

[Diego Mariño @diegomarino]

Ambientazo en la cena del coworking de @Corunet. Al final para q ocurran cosas, más q planes estratégicos o grandes inversiones (wink, wink) igual simplemente había que cederle al ecosistema un bajo en el que ir a trabajar y conocerse… si alguno quiere ir, avisad a @jaimenovoa

[df @dfernandez_fer]

@ccvolata @lidlespana ¿Y Segafredo se marcha como sponsor o sigue?

[df @dfernandez_fer]

@kaxuson @lissijean Adding my recommendation here:
https://t.co/SGuhMSE5QC

[df @dfernandez_fer]

G. Thomas perdiendo el Giro en modo triatleta.

[Giro d'Italia @giroditalia]

🔥 @rogla 🆚 @GeraintThomas86

Bike change!

#Giro #GirodItalia

[df @dfernandez_fer]

Cuando llegué a Coruña hace 6 meses y trabajando en remoto, no me imaginaba esta acogida.

Gracias @jaimenovoa y @Corunet por juntar a tanta gente maja.

Un placer compartir tortillas a diario 💙

[Jaime Novoa @jaimenovoa]

Si estás en Coruña y buscas un sitio desde el que trabajar de vez en cuando, escríbenos y te intentaremos hacer un hueco.

Estoy seguro de que de este grupo surgirán nuevas emrpesas y proyectos interesantes a medio plazo.

Pouco a pouco e con sentidiño 😊

[df @dfernandez_fer]

@adrianaira3 Muy pintón ese colgador de bicis. ¿De dónde es?

[df @dfernandez_fer]

Me encanta ese PM de @GoZwift que ha decidido llamarle "coffee stop" a la parada de ir a mear.
https://t.co/QyseZo2CcR

[df @dfernandez_fer]

@dsaltaren Cuando quieras venir a rodar y descubrir el otro lado de la ría, le damos!

[df @dfernandez_fer]

Viendo la ilusión que despierta la idea ¿Habrá que ver si podemos hacer algo, no? 🙂@F_Gal_Ciclismo @coruna_deportes @GaliCycling @ARuedaPodcast @cambre_caeiro

[df @dfernandez_fer]

Lo del mundial de CX A Coruña ya se ha dicho? 😏

[df @dfernandez_fer]

@Willowman66 @ProCyclingStats Features that make the difference 🫶🏻