Mitch Paone

Partner & Creative Director @DIA_studio Graphic Designer, Type Designer @mnkytype, Jazz Pianist. Formerly 👨‍🏫 KABK, ECAL & HEAD Member AGI @agigraphic

[Mitch Paone @DIA_Mitch]

In 1956, design governed advertising at IBM. By the 1990s, that hierarchy had inverted. This essay traces how and why it matters now.

🔗 https://t.co/7keX6e8guR

Part two, Identity = Behavior, follows next week.

Previous essays:
🔗 https://t.co/27W7BrjVdK

[Mitch Paone @DIA_Mitch]

💡Coming January

https://t.co/r104GCRxoL

[Iskra Velitchkova ⚫️➖ @pointline_]

🌊 ➖

[Mitch Paone @DIA_Mitch]

@aofp_studio Not sure, it can't be commericially funded, thats for sure. Also, its complicated due to some potential gate keeping issues. ie. message board on Brand New is loaded with hot takes with people that lack "Credibility" whatever that means now

[Mitch Paone @DIA_Mitch]

Real criticism in graphic design used to be a public practice. From Emigre and Eye to Cranbrook debates and Dot Dot Dot, discourse shaped the field. Today it’s mostly gone. Media outlets are just PR funnels. Not critical discourse. I'd like to revive this practice, whos in!?

[Mitch Paone @DIA_Mitch]

@FartinMlores Dexter Sinister, Serving Library. Also, i think art and architecture have much more blunt direct critical work. I think we would all benefit from thinking our graphic design work wasn't so precious and not everyone needs to like it. Helps us improve if we get some tough feedback!

[Mitch Paone @DIA_Mitch]

@iamliam Sould we do a recap :) a lot has happened since the last round 🤣

[Mitch Paone @DIA_Mitch]

@karasmarsh great Idea!

[Mitch Paone @DIA_Mitch]

@sctgraham 💯

[Mitch Paone @DIA_Mitch]

@eliheuer It’s impossible to separate emotion from typographic form. The hand and eye always impose judgment. I don’t see why this copyleft, post authorship debate has any real validity unless the goal is to justify well crafted AI slop.

[Mitch Paone @DIA_Mitch]

Be suspect of a Branding studio that sells type design services.

[Mitch Paone @DIA_Mitch]

@chaomicampbell Im sure Peter Bilak and Stuart Bailey would be thrilled to hear about this appropriation! 🤣

[Mitch Paone @DIA_Mitch]

@eliheuer fair, but for those that care about craft nothing beats work by the likes Matthew Carter, Kris Sowersby, Rappo, Brunner Otherwise you have subpar knock offs, which there is a huge market for (and most fonts are that anyway)

[Mitch Paone @DIA_Mitch]

First Hot take, Every studio is an everything company now. Strategy Motion, branding, type design. ect... Once we stack all these things under one roof, the work will never make it past a B grade. If you want A+ work collaborate it with A+ specialists that fit a project strategy.

[Mitch Paone @DIA_Mitch]

@iamliam Art, architecture, interiors all have real critical publishing. Graphic design doesn’t. We need a space for open, constructive debate again... not just PR, vibes, or hurt feelings! its work, it could be improved clients could be more informed by this discourse! Let's revive it!

[Mitch Paone @DIA_Mitch]

@stewartsc il sure you can!

[Mitch Paone @DIA_Mitch]

@iamliam Lets do soemthing!!!! you still doing Design Notes!?

[Mitch Paone @DIA_Mitch]

The thinking and work I’ve done over the last 10 years, in a typographic and graphic design context, carries deep gratitude to @zachlieberman (openFrameworks), @REAS & @BenFry (Processing), and Jürg Lehni (Paper.js). None of it would exist without their vision and systems 🙇

[Mitch Paone @DIA_Mitch]

My first Serif only 5 years in making 😅

[Monkey Type @mnkytype]

https://t.co/rfwQOwqqM5

first Serif Droped! Contemporary take on a Walbaum / Didone style - generative type tester @DIA_Studio Typeface by @dia_mitch & D’Elisiis / production by Sebastian Carewe