Austin W.

Digital Advertising // SEM/SEO // Lifelong Student // Black Coffee

[Connor Perrett @connorperrett]

why does slack being down have the same energy as when teachers didn't show up for class in high school and someone said "we're legally allowed to leave if they don't show up in 15 minutes"

[Austin W. @dig_ad_austin]

Hey PPC friends! Does anyone have experience with or resources relating to Google Hotel Ads?

We're working with a client who potentially wants to test but I've only found Google-based resources and would love an outside perspective.

DM me if you have any info! Ty in advance!

[Amy Bishop @Hoffman8]

Marc Enokou breaks down Click Share Vs Impression Share and dives deep into what the metrics actually mean and which ones Google cares about, via @ppchero>> https://t.co/0SjPPqyuu9
#PPC

[DuckDuckGo @DuckDuckGo]

Incognito mode isn't private. It never was.

DuckDuckGo is private. Will always be.

https://t.co/bz5VmjurQW

[Austin W. @dig_ad_austin]

@NeptuneMoon Late to the party, but a lot of businesses we work with are holding off on social and/or display spend for the next few weeks, not much change in search though.

[Vox @voxdotcom]

How to be an antiracist, in 11 movies. https://t.co/Q62rFEsyEC

[Pinboard @Pinboard]

Talk is cheap, particularly at Google scale

[Julie F Bacchini @NeptuneMoon]

Advertisers should honestly probably be suing Google Ads over this. 52% of all ad placements for a display remarketing campaign were shown in apps, DESPITE having every single app category or option as an exclusion.

You used to be able to actually exclude app traffic.

#ppcchat

[Britney Muller @BritneyMuller]

🚨Local Businesses:

Add 'Special Hours' to your GMB profile to remove this warning:

"! Hours or services may differ due to COVID-19"

+Add a 'C19 Post' to let customers know how you're still serving them.💙

S/o to @JoyanneHawkins👑 for the great local tips!

[Joe Martinez @MilwaukeePPC]

Oh the irony in this made my day. Can you spot them all?! #ppc #googleads

[Austin W. @dig_ad_austin]

I have tried so much cool (new-to-me) search stuff this week after getting inspired by PSAC.

Wrapped up the week with some of my favorite folks in PPC with some stellar (of course) advice and insights--Thanks all for sharing knowledge!

@siliconvallaeys @bgtheory @bigalittlea

[Amy Bishop @Hoffman8]

When is #GoogleSmartBidding not always so smart? During rapid fluxations when advertisers need flexibility and control, reactivity and transparency. Learn more from Ben Ó Mathúin via @MarinSoftware>> https://t.co/2bRcHT9CXU
#PPC

[julia ferraioli @juliaferraioli]

I've been working remotely for 2.5 years. The past 2.5 months have left me more *exhausted* than ever before.

This is your reminder that you're not working remotely. You're working remotely during a global health crisis.

[Julie F Bacchini @NeptuneMoon]

Can we talk about the fact that I have to exclude 350+ mobile app placements every few days in @GoogleAds despite having EVERY SINGLE APP CATEGORY EXCLUDED.

This is, in a word, bullshit.

Stop making advertisers have to take app traffic if they don't want it, please.

#ppcchat

[Austin W. @dig_ad_austin]

Did anyone tune in to the paid search association conference today? What is one of your biggest takeaways from the day?

For me, it was just so nice to hear people having conversations about search again--I miss IRL conferences :(

[Austin W. @dig_ad_austin]

Question for PPC folks!

How do you manage multiple conversion actions on a client site? For example, 'Download Whitepaper' = 1 conv., 'Submit inquiry form after download' = 1 conv.; with several clients we often see 1 click -> 2 conv.

Any advice or resources appreciated!

[Austin W. @dig_ad_austin]

@GinnyMarvin I know for a fact that I'm late to the party, but for me realizing the magnitude of close variants and the increase in Google Shopping amongst competitors has been shocking, to say the least.

[Ezra Klein @ezraklein]

Stopping climate change is only expensive compared to an imaginary world where climate change doesn't exist. It's *incredibly cheap* compared to the actual cost of a 3 degree warmer world.

[Penguin Random House 🐧🏠📚 @penguinrandom]

“The greatest part of a writer’s time is spent in reading, in order to write; a man will turn over half a library to make one book.”
— Samuel Johnson
#NaNoWriMo2019 #SaturdayThoughts

[Search Engine Land @sengineland]

WSJ report about Google search manipulation gets a lot wrong by @gsterling https://t.co/QabrCl8IcQ