I worked with a client who makes $500K a year from her paid newsletter as a side-hustle.
She has a day job too.
What's crazy is she does this with:
–No podcasts
–No corny selfies
–No social media posts
–No video or distribution
–Not even a welcome sequence
It was frustrating because I knew I could streamline and get her better results.
But she had her own way of doing things and I def respected it.
She created what she wanted, her way, ignoring the noise.
So, what's her secret sauce?
–Writing incredible content you won't find on Google
–Sharing her expertise (a high-value skill) for a specific audience
–Says NO to everything else.
→ My #1 Focus: Community + Newsletter
Say NO to everything which doesn't contribute to it
What's your focus?