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Adam Wasch | Franchise Lawyer

@adamwasch

20 days ago

Great way to end the week with a @dogdropco 🐶 franchise closing for @shainadenny.

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Shaina Denny - Pet Franchise Builder 🐕 👑

@shainadenny

3 months ago

Like any normal person, I spent Saturday night tracking every dollar I spent on my dog's healthcare for 8.5 years. Here's what pet insurance actually cost me. As the founder of a dog daycare company, I talk to pet parents about healthcare costs every day. But I wanted to put real numbers behind the conversation so I analyzed every vet invoice, insurance claim, and premium payment for my Mini Dachshund, Poppy, from 2017 to date. The short answer: pet insurance cost me $1,958 MORE than if I'd just paid out of pocket. The breakdown: Without insurance, I would have paid $16,821 in vet bills. With insurance, I paid $16,821 in vet bills + $11,709 in premiums and got back $9,751 in reimbursements. True net cost: $18,779. But that one number doesn't tell the full story. The first 5 years were a total loss. I paid $4,577 in premiums and got back $41. Yikes, this was a hard one to swallow. I also believe in her earlier years I didn't submit claims as diligently. Poppy was young and healthy.. just routine care, vaccines, the occasional ear infection. Insurance was basically a donation. Then year 6 hit. Grape poisoning emergency ($1,586 - insurance covered 83%). This happened in Ann Arbor & vet costs were lower than in Los Angeles. Phew. A complicated dental extraction ($1,716 - covered 90%). A cardiology workup for a new heart murmur ($1,175 - covered 90%). Suddenly, the math started working. In the last 3 years alone, insurance returned $3,935 more than I paid in premiums. A few things surprised me: My "90% reimbursement" plan actually returned ~67% on average. The $500 annual deductible eats into every policy year before a single dollar comes back. In low-claim years, the effective rate dropped as low as 12%. Premiums grew 158% over Poppy's lifetime - from $69/month as a puppy to $179/month at age 8. That's roughly 12% per year. Preventive care caps haven't kept up. My plan caps exam reimbursement at $50 and heartworm prevention at $25 - amounts that barely covered those costs five years ago, let alone today. We pay $199/yr for unlimited exams at a membership vet clinic that has locations in LA / Bay Area so it works out well for us. So was it worth it? For pure ROI? No. I paid more with insurance than without. For peace of mind? Absolutely. Dachshunds are prone to IVDD (spinal disease), and a single surgery can run $6,000–$10,000. Poppy has documented disc calcification and an emerging heart condition. One major event would flip the math entirely. Pet insurance isn't an investment, it's a hedge. And the data shows exactly what you're paying for: protection against the tail risk, not savings on the routine stuff. If you're a pet parent weighing this decision, I hope these numbers help. The pet insurance industry could use a lot more transparency about what these plans actually deliver. Happy to share the full dataset with anyone who wants to dig in.

shainadenny's tweet photo. Like any normal person, I spent Saturday night tracking every dollar I spent on my dog's healthcare for 8.5 years. Here's what pet insurance actually cost me.

As the founder of a dog daycare company, I talk to pet parents about healthcare costs every day. But I wanted to put real numbers behind the conversation so I analyzed every vet invoice, insurance claim, and premium payment for my Mini Dachshund, Poppy, from 2017 to date.

The short answer: pet insurance cost me $1,958 MORE than if I'd just paid out of pocket.

The breakdown:

Without insurance, I would have paid $16,821 in vet bills. With insurance, I paid $16,821 in vet bills + $11,709 in premiums and got back $9,751 in reimbursements.

True net cost: $18,779.

But that one number doesn't tell the full story.

The first 5 years were a total loss. I paid $4,577 in premiums and got back $41. Yikes, this was a hard one to swallow. I also believe in her earlier years I didn't submit claims as diligently.

Poppy was young and healthy.. just routine care, vaccines, the occasional ear infection. Insurance was basically a donation.

Then year 6 hit. Grape poisoning emergency ($1,586 - insurance covered 83%). This happened in Ann Arbor & vet costs were lower than in Los Angeles. Phew.

A complicated dental extraction ($1,716 - covered 90%).

A cardiology workup for a new heart murmur ($1,175 - covered 90%).

Suddenly, the math started working.

In the last 3 years alone, insurance returned $3,935 more than I paid in premiums.

A few things surprised me:

My "90% reimbursement" plan actually returned ~67% on average. The $500 annual deductible eats into every policy year before a single dollar comes back. In low-claim years, the effective rate dropped as low as 12%.

Premiums grew 158% over Poppy's lifetime - from $69/month as a puppy to $179/month at age 8. That's roughly 12% per year.

Preventive care caps haven't kept up. My plan caps exam reimbursement at $50 and heartworm prevention at $25 - amounts that barely covered those costs five years ago, let alone today. We pay $199/yr for unlimited exams at a membership vet clinic that has locations in LA / Bay Area so it works out well for us.

So was it worth it?

For pure ROI? No. I paid more with insurance than without.

For peace of mind? Absolutely. Dachshunds are prone to IVDD (spinal disease), and a single surgery can run $6,000–$10,000. Poppy has documented disc calcification and an emerging heart condition. One major event would flip the math entirely.

Pet insurance isn't an investment, it's a hedge. And the data shows exactly what you're paying for: protection against the tail risk, not savings on the routine stuff.

If you're a pet parent weighing this decision, I hope these numbers help. The pet insurance industry could use a lot more transparency about what these plans actually deliver.

Happy to share the full dataset with anyone who wants to dig in.

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