There's a train in Japan you can't buy a ticket for.
You enter a lottery for the right to pay $10,000.
It's called the Shiki-shima.
It carries just 34 passengers per departure, in carriages designed by the man behind the Ferrari Enzo.
Leaves Tokyo from its own hidden platform and when it launched, less then 2% of people who applied got a seat.
Some people apply every year. One passenger entered the lottery for four years before winning a seat.
But the train doesn't actually go anywhere.
It departs Tokyo and, four days later, arrives back in Tokyo. The route is a circle.
The nation that perfected speed, invented the bullet train that crosses the country in a morning, built a train whose entire product is slowness.
And it's not alone. There's a whole tier of travel above first class that works exactly like this:
— The Seven Stars: allocated by lottery for over a decade
— The Orient Express: one suite runs £80,000 a night
— The Royal Scotsman: a Dior spa rolling through the Scottish Highlands
None of them are fast or convenient. Most don't take you anywhere you couldn't reach in an hour by plane.
That's the point.
The entire aviation industry sells speed.
Yet at the very top of the market, people pay multiples more to move slower.
Because past a certain point, the luxury isn't getting there quicker.
It's not needing to.
Four days where nobody can reach you. Nothing rushed. The journey is literally the destination.
Speed is bought by people short on time.
Slowness is bought by people who own theirs.
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