when it comes to directing media buying team
I only will have a media buyer test something if im atleast 80% certain that its going to be profitable
before they are shown an offer I have put dozens of hours into thinking through the probabilities of it profiting
i've thought through the exact ad angles that could work, and have the entire strategy basically figured out from begining to end before even presenting it to my team
my aim is to have my media buyers profit from day 1 off of my ideas that I tell them to execute on
maybe there's a 1/5 chance that i'm completely off base and it flops, but 80% of the time at least, if not 90%+ I am spot on
this keeps my team excited and energized to launch the next campaign, in an extremely volatile market where offers come and die each month
the last thing I want is to burn out my media buyers with a bunch of loosing campaigns in a row
my judgement after doing this for 15 years is near flawless
my team appreciates this and it's why i have so many loyal media buyers, many still with me from the start
funny thing i noticed while spending some more on ABO is that they usually start on more engaged audience and deliver amazing results, then if the ad has potential it usually switches to more TOF
@organicknight free sample if multiple flavours, card/poster, custom packaging and the most important really thought out and in-depth post purchase flow with multiple platforms included
overall it is really hard to track impact cause u need to wait 120d at least...
@andyantiles_@Meta couple mill is rounding error for them,
they don't have the incentive cause even if the biggest clients - Temu, Ryze... stop spending they drop cpm/improve performance of the market and other clients scale...
long Meta for life
@SuppsCopyChief it's unstable af based on how many developers are in the office... we had to downscale briefly but just launch completely new setup bascially every week and we are still scaling past 50k/day