Dov Hoffman

@WeberShandwick Vice President, B2B Marketing • @AMABaltimore Vice President of Sponsorship + Past President • @TowsonU Alumni

[Dov Hoffman @dovhoffman]

Here, I delve into my top takeaways and learnings from this year’s conference, which I hope will inspire your B2B marketing efforts.

4/8

https://t.co/Dqk3IU7RWt

[Marketing Week @MarketingWeekEd]

From David van Schaick: Brand building is as important at the bottom of the B2B funnel as the top

B2B brands don’t just need the salience to make it onto buyers’ shortlists, but must also win their confidence during the purchase process.
https://t.co/qT5EsDR03F

[Ad Age @adage]

The agencies on this year’s #AdAgeAList have thrived creatively, financially and culturally amid industry disruption. They demonstrate market-moving thinking in all its forms, from social and influencer to media-led strategies, earned media and more. https://t.co/4JwftU1b64

[Bridget Forney @BridgetForney]

Check out the @AMABaltimore event featuring @amyfriedman02 on the panel! #Barbie #PROFILESpeeps @ProfilesBmore 💫

[AMA Baltimore @AMABaltimore]

AMA Baltimore is pleased to announce the 2023-2024 Chapter Theme: Connect. Engage. Inspire.

💡Read how we are continuing to fuel, inspire, and deepen connections within the Greater Baltimore community of trailblazing marketing professionals: https://t.co/PcTIbQY4qp

[Ad Age @adage]

Advertisers and publishers are in a race to test Google’s Privacy Sandbox, which will fundamentally alter the web economy. https://t.co/HpDNoaEEPt

[Fast Company @FastCompany]

The popular design platform FigJam’s merger with Adobe may have fallen flat, but that hasn’t stopped users from embracing its new AI tools. https://t.co/cCbA8oIYjo

[AMA Baltimore @AMABaltimore]

🎉Our new website is officially live! Designed with YOU in mind, the sleek design and improved functionality mirror our commitment to connect, engage, & inspire the greater Baltimore marketing community.

Take a scroll for yourself here: https://t.co/GosRK4we43

[Ad Age @adage]

Amazon took the No. 1 spot in Ad Age’s just-released ranking of the world’s top 100 advertisers with $20.6 billion in 2022 worldwide spending.

See more from Ad Age World’s Largest Advertisers 2023 with stats and facts on the top 100 advertisers. 📊
https://t.co/39dzV5GUgn

[Dov Hoffman @dovhoffman]

In this @OpenViewVenture blog post, @jonmiller shares his POV on why the old playbook needs to be thrown out and outlines the new B2B marketing playbook: https://t.co/PHemC8XmXQ

[Litmus @litmusapp]

Are email marketers using AI? 🤖

33% of email marketers we surveyed are not using AI—and not planning to do so.

25% aren’t using AI currently, but plan to in the future.

🔍 For more insights like this, download our latest State of Email Design report: https://t.co/bdtTdJHnwI

[Dov Hoffman @dovhoffman]

Well done, @TowsonU. #TUproud

[Towson University @TowsonU]

Here's the latest in TU News: Q&A: TU creative director on the campus murals going viral https://t.co/ZbebGxAoHX

[Capitol Communicator @CapitolCom]

Take it from Barbie: A Masterclass in Loyalty Marketing https://t.co/dppSMXXay5

[Google Analytics @googleanalytics]

Just announced: two new features launched.

1️⃣ To identify your most engaged and profitable audiences, we’ve introduced the new Audiences report.
2️⃣ You can now set a default value for a conversion event.

Test them now! → https://t.co/xcoV6JYggP

[AMA Baltimore @AMABaltimore]

We are still wrapping our minds around everything we learned about the digital ecosystem at last week’s #AMAinthePM: Embracing Change in an Ever-Evolving Digital Ecosystem! We hope everyone had a great time and can not wait for the next #AMAinthePM!

🏢: @PriceModern

[Dov Hoffman @dovhoffman]

Lastly, major kudos to the ANA staff and team for putting on such a memorable and thought-provoking event.

8/8

[Dov Hoffman @dovhoffman]

In June, the hottest Orlando ticket in town wasn’t @WaltDisneyWorld or @UniversalORL. It was the @ANAmarketers #ANAB2B Conference presented by @LinkedIn.

1/8

[Dov Hoffman @dovhoffman]

• @lindaboff, @generalelectric
• @lishaperez, The B2B Institute
• @mmarcellin, @JuniperNetworks
• @jlowesmart, @SMART_Tech
• @MalindaSandman, @Mailchimp
• Tom Clendenin, @CNBC
• @gregboosin, @Mastercard
• @mrsparkes, @googlechrome

7/8