FP🔺

6-figs in ad spend // mastering the art of direct response

[FP🔺 @dr7_fabian]

I tripled my business in one month. Two weeks later I was back at zero.

2026 was quite a roller coaster.

Beginning of the year, I discovered direct response, which led to me writing my first advertorial for my ecom brand.

And it instantly slapped.

The ad account scaled like never before and I tripled my daily revenue in a few days.

In one month, I made more revenue than the previous 10 months combined.

I hit my first €10k profit month and it felt like something was finally working.

But then, within 2 weeks, it all fell apart.

Not because of an ad account ban, a payment block or bad reviews.

Actually, our customers loved the product and everything was running smoothly.

But because of a message I received one morning from my co-founder…

The EU passed a new regulation banning the way our product worked.

The product that took us 3 months to develop.

That thousands of our customers loved.

And that we’d risked all our capital on to place the first PO.

But sometimes things happen that you’d never see coming, and that you can’t do anything about.

Over the past few months, I’ve done some client work, building custom Shopify stores.

But it never felt like the right move. I felt like I was running in circles.

That advertorial back then made me fall in love with direct response marketing.

It felt like the one thing I wanted to do, and the thing that would get me to my goals.

That’s why I’ve decided it’s time to go all in.

To really get a deep understanding of persuasion and how to apply it to modern advertising.

To finally get back in the trenches and work on something that’s worth making sacrifices for.

The goal is to hit $10k/month again, but as a creative strategist, and only focus on getting as elite as possible in direct response marketing.

I want to start documenting my learning process to connect with people in the space and hopefully someone gets some value out of it.

So if you want to connect, just shoot me a message or leave a comment :)

[FP🔺 @dr7_fabian]

@leondwolf cause ai took away all their creative capacities

[FP🔺 @dr7_fabian]

@mabdyliii ma boy got taste

[FP🔺 @dr7_fabian]

@mabdyliii bro is blessing my timeline with w’s 😮‍💨

[FP🔺 @dr7_fabian]

@mabdyliii holy, that’s great news!! congrats brother 👏😮‍💨

[FP🔺 @dr7_fabian]

@leondwolf 🥹🫶

[FP🔺 @dr7_fabian]

@mabdyliii that’s the mentality

[FP🔺 @dr7_fabian]

gmi

[Mejdi. @mabdyliii]

its 5AM

3 scripts done, now sleep and after waking up theres more work to do.

[Mejdi. @mabdyliii]

its 5AM

3 scripts done, now sleep and after waking up theres more work to do.

[FP🔺 @dr7_fabian]

@dtcpapii which one did you get? ad creative or creative strategy?

[FP🔺 @dr7_fabian]

this is actually scientifically proven - boredom is the precursor to creativity

[Seco @dtcseco]

this is a goated take

i think @spencepawliw has a video on this somewhere

practice boredom

[FP🔺 @dr7_fabian]

What’s your definition of a net new concept?

A completely new ad?

Or just an element change (format, angle, persona)?

Seeing a lot of brand owners aiming at 70% net new and only 30% or less iterations.

[MonkeyMan @monkeyman_uk]

Creative strategists be like “i’m an ideas guy” 💀

The top guys are just iterating on winners 80% of the time. ideation is how you end up with 15 ads on 0 spend.

[FP🔺 @dr7_fabian]

@corto_ecom @GeorgeRoseMedia thanks g

[FP🔺 @dr7_fabian]

One thing that helped me a lot recently…

Don’t just swipe and breakdown single ads.

Try to understand the whole ad account.

What different formats they are using

What angles they are targeting.

How they utilize different awareness levels.

You’ll realize that most of the time the key blocks in the ad stay the same.

The story buildup, the problem mechanism, the solution mechanism…

What changes is the story it self, the angle they target or the format they use to deliver that message.

This way you not only train your pattern recognition for what a good ad looks like, but also for what’s needed in the full ad account.

Makes it easier to spot bottle necks or opportunities in your own / clients ad account when you have a feeling for what diversity really looks like.

[FP🔺 @dr7_fabian]

@mladenovic878 what’s the problem we are solving

[FP🔺 @dr7_fabian]

@mabdyliii swiping + breaking them down is peak

actually insane how similar most of the top ads are when it comes to structure

[FP🔺 @dr7_fabian]

@milj4chik hockey goated

[FP🔺 @dr7_fabian]

everytime I start posting again, I get addicted to X...

[Tem. @temiryting]

@CopyWithOlli took a long and unnecessary break from x
have to go all in now