Anish R

Performance Marketing | Digital Marketer

[Semrush @semrush]

Your buyers discovered you on TikTok. Validated you on Reddit. Got a second opinion from ChatGPT.
And your attribution model has no idea any of that happened 👀

This isn't a future problem, it's already here.
• Google holds 73% of discovery across 41 major surfaces (not the 90%+ most marketers plan around)
• The other 27% is where opinions form, and decisions get made without you
• 43% of consumers have already discovered a brand through AI

Here's what the multi-platform discovery can look like 👇

[Dara @daraladje]

Most founders accidentally train their customers never to pay them.

@MadhavanSF (the "pricing guru" of Silicon Valley - having worked with LinkedIn, Uber, and 30+ unicorns) calls it the 20/80 Pricing Trap

• 20% of your features drive 80% of the willingness to pay
• Founders give that 20% away for free to gain distribution
• You are left trying to monetize the remaining 80% of features - the ones users don't actually value.

The result? You build a charity, not a business.

In this week's episode of The Library of Minds, we discuss the science of monetization and deconstruct how to architect ‘Profitable Growth’ - the core framework from his new book, Scaling Innovation.

03:33 - Netflix vs Blockbuster: The Pricing Decision That Changed Tech
08:06 - Why Most Startups Get Pricing Wrong
11:39 - Freemium vs Paid: When Free Destroys Value
15:38 - Pricing Models Matter More Than Price
16:28 - The AI Pricing Framework: Autonomy vs Attribution
21:49 - The Biggest Pricing Mistake Ever
25:05 - Why Steve Jobs Was a Pricing Genius
26:44 - Behavioral Pricing: How Founders 10× Deals Without Changing Product
31:02 - Data vs Conviction: How Great Founders Make Pricing Decisions

[Koray Tuğberk GÜBÜR @KorayGubur]

Google has finally openly acknowledged how it uses social signals and your social media accounts to understand your website borders.

This topic is too deep for a short post, but one thing must be clear:
Google does not rank websites. Google ranks Web Entities.

Your website is only one surface of that entity.

Over time, Google has started to integrate social media channels into Google Search Console. This is not accidental. It serves two major purposes from Google’s side.

First:
Yes, AI may reduce some organic clicks. But Google compensates by routing visibility and traffic through social platforms, especially those with strong forum and discussion contexts.

Second:
Google actively incentivizes content creation on platforms it owns or partners with, such as YouTube and Reddit.

Back in 2022, Google introduced Perspectives. Since then, the algorithm has increasingly favored experience-focused language, first-hand narratives, and human tonality aligned with language models.

Now look at the timeline.

• December 8, 2025: Google announced social channel integration in Search Console
• December 12, 2025: Google released the December BCAU
• Social platforms continued expanding their presence in rankings, AI Overviews, and AI Mode

This is not coincidence.

Since 2019, we have been measuring and processing the impact of social media signals in our case studies.

One conclusion has remained consistent.

If you have traffic diversification combined with strong brand attribution, you are far more resilient against BCAUs.

This leads to the core concept.

Your site does not end where your .com ends.

These are cross-domain Web Entities.

Your Facebook profile is part of your Web Source.
Your YouTube channel is part of your Web Source.
Their performance directly influences how Google understands, trusts, and ranks the whole entity.

Just as websites and Google Business Profiles tend to move together in rankings, social channels usually gain visibility when your entity wins a BCAU.

This update marks a new phase.

It is an open invitation to social engineering at scale, with stronger relevance configuration and a deeper illusion of choice inside the SERP.

Next year, around June, we plan to launch a new course and lecture series covering algorithmic authorship rules, Web Entity understanding, and layout and visual semantics.

To learn more, join our community:
https://t.co/pbnF18gPmh

#SEO via @seo_holistic

[Semrush @semrush]

In your SEO proposal, share the strategies that can improve a website's search engine visibility and performance. This will make you more appealing to potential clients 💰

Actually, we created a proposal template you can download here: https://t.co/GFTGt7QxWx.

[MarketingMax.com @MarketingMax]

Everybody: AI will kill SEO in 2025

Me: Nope!

You see, I recently sat down with an SEO expert who's dominating - we're talking 1,500 posts across 23 industries a week.

Here are the 9 surprising SEO insights that I learned are actually working in 2024,and will 100% work in 2025:

[Semrush @semrush]

Looking to turn your client projects from average to awesome? Follow these 5 easy steps to scale like a pro and impress your clients every time!
@WixStudio is one of our sponsors for @spotlight_conf and can help you each step of the way 🤝

[James @heyoliverjane]

5 ChatGPT prompts that will turn you into a Superhuman:

(Save it for later):

[James @heyoliverjane]

54 AI Tools to Finish Hours of Work in Minutes:

1. Research:

→ ChatGPT
→ Claude AI
→ Bing Chat
→ Clearscope

2. Image:

→ Leap
→ Zapier
→ Clarif AI
→ Segmind
→ Gencraft
→ MidJourney

3. Copywriting:

→ RYTR
→ Crayon
→ Copy AI
→ Surferseo
→ Wordtune
→ WriteSonic

4. SEO:

→ VidIQ
→ Alli AI
→ SerpStat
→ WordLift
→ BlogSEO
→ Seona AI

5. Chatbot:

→ Droxy
→ Chatbot
→ Chatfuel
→ Chatbase
→ DialogFlow
→ ChatSimple

6. Presentation:

→ Lumens
→ Gamma
→ Slides AI
→ Designs AI
→ Decktopus
→ Beautiful AI

7. Logo:

→ Looka
→ Logo AI
→ Logaster
→ BrandMark
→ Namecheap
→ StockImg AI

8. Audio:

→ Sonic
→ Lovo AI
→ LyreBird
→ Descript
→ Auphonic
→ ElevenLabs

9. Marketing:

→ AdCopy
→ TryPencil
→ SendBird
→ Simplified
→ MailChimp
→ AdCreative

Follow @heyoliverjane for more!

[James @heyoliverjane]

80+ AI Tools to Finish Hours of Work in Minutes:

1. Ideas

- YOU
- Claude
- ChatGPT
- Perplexity
- Bing Chat

2. Presentation

- Prezi
- Pitch
- PopAi
- Slides AI
- Slidebean

3. Website

- Dora
- Wegic
- 10Web
- Framer
- Durable

4. Writing

- Rytr
- Jasper
- Copy AI
- Textblaze
- Sudowrite
- Writesonic

5. AI Model

- RenderNet
- Glambase App

4. Meeting

- Tldv
- Krisp
- Otter
- Avoma
- Fireflies

5. Chatbot

- Poe
- Claude
- Gemini
- ChatGPT
- HuggingChat

6. Automation

- ClickUp
- Drift
- Outreach
- Emplifi
- Phrasee

7. UI/UX

- Uizard
- Visily
- Khroma
- Galileo AI
- VisualEyes

8. Image

- Stylar
- Freepik
- Phygital+
- StockIMG
- Bing create

9. Video

- Pictory
- HeyGen
- Nullface
- Decohere
- Synthesia

10. Design

- Looka
- Clipdrop
- Autodraw
- Vance AI
- Designs AI

11. Marketing

- AdCopy
- Predis AI
- Howler AI
- Bardeen AI
- AdCreative

12. Twitter

- Typefully
- Postwise
- Metricool
- Tribescaler
- TweetHunter

Follow @heyoliverjane for more!

[Anish R @drivesnippets]

#LinkedIn revived...

[Anish R @drivesnippets]

#LinkedIn fallen, again....

[Semrush @semrush]

Here are the four primary ‘types’ of search intent:
👉Informational
👉Navigational
👉Transactional
👉Commercial investigation

@ProfessionalPen #SEOThread

[Semrush @semrush]

How to find the right lawyer SEO specialist: https://t.co/hfczeU6CIP.

[Semrush @semrush]

How to optimize your content for SEO:
✅ Find the right topic + keyword
✅ Find semantically related keywords
✅ Establish the structure
✅ Manage keyword density
✅ Be aware of cannibalization
✅ Add visuals
✅ Interlink
✅ Cover the topic in depth
✅ Consider technical elements

[Anish R @drivesnippets]

Google update in data-driven attributes model in analytics 4 #GA4. Help in model accuracy for low conversion volume or short data history. #GoogleAnalytics #googleupdate #businessintelligence #conversion #dataanalytics #websitetraffic #lowconversion

[Anish R @drivesnippets]

@semrush Winning targeted audience organically. #SEO

[Anish R @drivesnippets]

@semrush

[Anish R @drivesnippets]

If someone asks, what is digital marketing?

#Justsay

Digital marketing is an amplifier.

Everyone will know, who you are.

#digitalmarketing #branding #advertise #campaign #onlinemarketing #Internet #promotions

[Anish R @drivesnippets]

The spine of #digitalmarketing.

(Neuro marketing + Emotional marketing)

#EmotionalIntelligence #performancemarketing #programmaticmarketing

[Anish R @drivesnippets]

Success roadmap 🔗✨ Thanks for sharing @jordan_ross_8F

[Jordan Ross @jordan_ross_8F]

I'll DM you the $2000 training for FREE

If you Retweet the tweet below