Dylan Scott

full stack content producer | prev cooking up content @hamptonfounders @trykleo @etnshow @techstars

[Dylan Scott @dscofries]

Just found this hidden gem in my camera roll

[Dylan Scott @dscofries]

@thesamparr Why do you not want to do it on X?

[Dylan Scott @dscofries]

@GetSpectrum what can you do to prevent this from happening in the middle of the day?

[Dylan Scott @dscofries]

@denk_tweets @marclou been a subscribe to BDE for over a year now and I can honestly say that every issue is just as good if not better than this. the consistency is top notch.

[Dylan Scott @dscofries]

just realizing I completely botched the link… it’s
https://t.co/XP7nbAM2XC

[Dylan Scott @dscofries]

what Dominic Fike is doing for his new album rollout is a masterclass in marketing

instead of just dropping a couple singles and posting on socials

he built https://t.co/yChnVyhT1b and pre-loaded an entire 2 weeks of programming into it

behind the scenes footage, music videos, live streams, original interviews, a live chat feature

everything that went into making this album is there

and he’s inviting everyone to join in

so genius

[Dylan Scott @dscofries]

@realcolegordon At the end the terms he’s listing that he went after, is he saying those are secondary terms? What terms did Neil Patel own, and which did he optimize for?

[Dylan Scott @dscofries]

just saw they’re opening up a @UseCorgi cafe around the corner from my apt

ISO one subletter for spacious studio apt in west village

duration: whatever timeframe this cafe is open for
price: 50% of net ROI from your experience at the corgi cafe

dm for more dets

[Dylan Scott @dscofries]

@RobHoffman_ kinda scared of meta muse but this makes me a little less 👻

[Dylan Scott @dscofries]

@jonjfarb @jacksdiningroom Bangkok, Thai Diner, Fish Cheeks, and Chomp Chomp are my tops

[Dylan Scott @dscofries]

I can’t be the only one who watches this full clip every single time

[Mike Mac @xmikemac]

The GREATEST verbal beatdown in cinema history. PERIOD.

A smug college punk decides to embarrass the wrong guy in front of two girls.

He has absolutely NO IDEA what’s coming.

Is this the most satisfying scene Hollywood’s EVER produced?

[Dylan Scott @dscofries]

he’s right, and the odds your new “head of content” flops are extremely high

as someone who’s spent the entirety of their career working in different roles across the content stack, I can see there’s a huge misalignment in what’s expected of the role vs what the role should actually look like

founders and marketing leaders say they want a “generalist” with “taste” and the ability to “create and execute content”

but what they really want is someone who owns every single step of the content production process and is an expert in all of them

they want:
- ideation
- writing
- editing
- posting
- videography
- photography
- paid ads exp
- design
- production
- creative
- strategy
- management

the list goes on because most don’t know how many steps actually go into the process

yes - ai has scaled the ability of an individual to manage doing every part of the process, but these people, nor the AI, are experts at all of this

the head of content should not be in charge of executing every step of this process

they should be in charge of OVERSEEING this entire process and making sure it is BANG ON

they make sure the engine is up and running, and all of the different parts are firing cleanly

they assist and help out where needed across the stack, but they do not OWN every step

they find the best people to fill the different roles and build a fluid operation

and they define the long term vision of the team, and what an ideal operation looks like

this role is so new, and its responsibility will continue to reshape and adapt to the needs of the team

but thinking you are going to find someone who is an expert at every single step of the content production process and pay them $120k is ridiculous

not even because that’s a low salary (for a lot it’s not, for a lot it is)

just because they can go out on their own and make more than that if they ONLY freelance for what they’re best at with 3-4 dif clients

time to reshape your expectations peeps

[Hector @hectorserrranoo]

everyone wants a great head of content

but you won't find one, here's why

[Dylan Scott @dscofries]

good taste is the sexiest thing on the market right now

[Dylan Scott @dscofries]

what most people don’t realize is that

all these viral burning bridges clips are also the incredible marketing for @higgsfield_ai

[Karabo @Kayswayx2]

Just when you think you’ve seen them all… another one pops up 😂

[Dylan Scott @dscofries]

j crew is so back

[Dylan Scott @dscofries]

Brooklyn is such an interesting place

i just went to a sandwich shop where you chose from a sliding scale of how much to pay for your sandwich

anywhere between $13-24

[Dylan Scott @dscofries]

@akothari @jacksondahl @c_roach22

[Dylan Scott @dscofries]

photosynthesizing on 10th and waverly is my new passion

[Dylan Scott @dscofries]

read the first line of this book and you will be hooked immediately