G. Darren Taylor

[G. Darren Taylor @dtaylor331]

By using audience insights across tiers and screens, MINI USA delivered a more coordinated, efficient, and impactful media plan. #ComcastEmp https://t.co/TObe8OIdrb

[G. Darren Taylor @dtaylor331]

With many competitors cutting back on summer ad spend, advertising during the summer gives brands a competitive edge with +22% increase in share of voice. Learn more in this blog from @ComcastAd. #ComcastEmp https://t.co/tjsvzrLGRt

[G. Darren Taylor @dtaylor331]

Your brand + Monday Night Football = access to one of the biggest audiences in the country. Reach out to see how Comcast Advertising can help put you in the game. https://t.co/Nz1pKw6cux #ComcastEmp https://t.co/aX3ccTzeRS

[G. Darren Taylor @dtaylor331]

📣 Advertisers, we're here to make your Monday Night Football dreams a reality. Let's connect to see how we can put your brand in the game. https://t.co/Nz1pKw6cux #ComcastEmp https://t.co/6D16D2Tnah

[G. Darren Taylor @dtaylor331]

Temperatures are heating up, so that can only mean one thing-- it's time to get ready for #CannesLions! Once again @FreeWheel Beach will feature an amazing lineup of speakers, entertainment, and programming. Register for access now. #ComcastEmp https://t.co/1TkbaU551S

[G. Darren Taylor @dtaylor331]

New research from @ComcastAd found that viewers spent 36 percent more time viewing a brand message in a TV ad compared to a mobile ad. #ComcastEmp https://t.co/PYP5jjkAAP

[G. Darren Taylor @dtaylor331]

New research from @ComcastAd found that viewers spent 36 percent more time viewing a brand message in a TV ad compared to a mobile ad. #ComcastEmp https://t.co/8gZTObA5KH

[G. Darren Taylor @dtaylor331]

When curation is executed at the ad server level, it makes programmatic buying easier and more effective for advertisers by combining direct access to premium inventory with unique metadata, identity signals, and unified decisioning. Read more: #ComcastEmp https://t.co/CAeb6bzFlR

[G. Darren Taylor @dtaylor331]

Comcast Advertising and Mastercard are partnering to close the measurability gap in TV advertising. And real customers are already seeing the results, like 4.8X iROAS. #ComcastEmp https://t.co/5Q6OctWpGJ

[G. Darren Taylor @dtaylor331]

Pause ads feel like a natural fit for streaming. The challenge now is making them work consistently across platforms. Here's @FreeWheel's solution: #ComcastEmp https://t.co/cEf6xoTd0Q

[G. Darren Taylor @dtaylor331]

Is your political campaign ready? Comcast Advertising is here to help you optimize your media planning across every screen. #ComcastEmp https://t.co/liOLPRCGrZ

[G. Darren Taylor @dtaylor331]

'March Madness' Through 'Elite Eight' Round Reaches 10.3M Viewers #ComcastEmp https://t.co/lSAZ93eL5B

[G. Darren Taylor @dtaylor331]

Mikey Day ✅ Cal Ripken, Jr. ✅ A can’t-miss NewFronts with @Comcast Ad ✅ ✅ ✅ #ComcastEmp https://t.co/Ef8zqEdWFs

[G. Darren Taylor @dtaylor331]

Customization is becoming essential in programmatic. @FreeWheel Buyer Cloud is a strong example of how teams can build around their own data, models, and workflows. #ComcastEmp https://t.co/O6qJqMZtxL

[G. Darren Taylor @dtaylor331]

Targeting with IPs can reach households and devices, but it’s only part of the identity picture in streaming. This @FreeWheel blog unpacks the right way to use this signal: #ComcastEmp https://t.co/MQ5oeqGj3C

[G. Darren Taylor @dtaylor331]

Heading to #IABNewFronts? Don't miss @ComcastAd's session – 'From Local to Global: TV Performance Built for Every Marketer'. It's all happening live on March 25! #ComcastEmp https://t.co/kqSvidN3T0

[G. Darren Taylor @dtaylor331]

.@ComcastAd is delivering an industry wake-up call at the #IABNewFronts! #ComcastEmp https://t.co/KmzZ6fqiQO

[G. Darren Taylor @dtaylor331]

AI is everywhere, but how it’s applied matters. In @FreeWheel’s AI Approach: Built to Build On, Chief Product Officer @Dworin outlines how AI has long been embedded in the FreeWheel platform and how we’re expanding those capabilities. #ComcastEmp https://t.co/dQ9goGl9qg

[G. Darren Taylor @dtaylor331]

FAST delivers audiences traditional TV can’t reach. 87% of FAST reach is incremental to linear, creating meaningful new scale for advertisers. Explore more insights in the new @FreeWheel report: #ComcastEmp https://t.co/DIZeTkhI4i

[G. Darren Taylor @dtaylor331]

For emerging brands, relying on one channel isn’t a strategy—it’s a ceiling—and the combination of TV and social media is what breaks through it. @Universal_Ads #ComcastEmp https://t.co/sdcxqEvKbu