Rebecca Dubowchik

Social media @ComcastAd || All views are my own

[Rebecca Dubowchik @dubowchik]

Papa Murphy's needed proof that TV and streaming were driving real in‑store sales, not just awareness. That's where Comcast Advertising and Mastercard stepped in to help. #ComcastEmp https://t.co/g4gtMjZh0B

[Rebecca Dubowchik @dubowchik]

The 1H 2025 Multiscreen TV Advertising Report is here! Check it out. #ComcastEmp https://t.co/euIV4FQVIi

[Rebecca Dubowchik @dubowchik]

Ahead of NBA tipoff in two weeks NBCU is announcing it surpassed its advertising expectations, achieving a near sellout of ad inventory and taking on almost 170 partners. #ComcastEmp https://t.co/3mwl9Bscuc

[Rebecca Dubowchik @dubowchik]

.@ComcastAd and Mastercard have teamed up to prove how multiscreen advertising can help businesses thrive. #ComcastEmp https://t.co/NtqqzhpvD9

[Rebecca Dubowchik @dubowchik]

Some sports aren't primetime material. @ComcastAd puts brands front and center in the most memorable (and most watched) live sports moments. #ComcastEmp https://t.co/qzPnmY9pkm

[Rebecca Dubowchik @dubowchik]

The latest research from @FreeWheel's Viewer Experience Lab: actionable advice for unlocking the power of contextual alignment. #ComcastEmp https://t.co/XJM5ufgWZK

[Rebecca Dubowchik @dubowchik]

TV ad buying just got a major upgrade 👀 With Comcast's new @Universal_Ads platform, media buyers will be able to create commercials using AI alone. #ComcastEmp https://t.co/mrNUG0zK6J

[Rebecca Dubowchik @dubowchik]

Better data = better results. @ComcastAd helps advertisers reach the right people, eliminate waste, and actually measure what’s working. https://t.co/HAbXvjMZnw #ComcastEmp https://t.co/KScOQhKHxR

[Rebecca Dubowchik @dubowchik]

NBCU announced this week that it had wrapped the 2025–2026 upfront season by hitting its highest ad sales volume ever. #ComcastEmp https://t.co/NHLW8k5jpB

[Rebecca Dubowchik @dubowchik]

We all know sports content is a huge driver of viewership-- here are the numbers that prove exactly how important it is to incorporate sports in your advertising strategy. #ComcastEmp https://t.co/sOvbhluL1O

[Rebecca Dubowchik @dubowchik]

Love Island USA viewership has skyrocketed, with the premiere episode’s average audience quadrupling since its debut. #ComcastEmp https://t.co/ag2j1G3CEj

[Rebecca Dubowchik @dubowchik]

Television content in all of its forms is still a powerful way to connect with audiences. And as data, technology, and AI continue to improve, the promise of TV advertising will continue to improve along with it. #ComcastEmp https://t.co/U5Ep32N44A

[Rebecca Dubowchik @dubowchik]

.@ComcastAd is bringing 3 new innovations to give brands better advanced measurement and attribution tools, allowing them to track the impact of TV advertising throughout the marketing funnel. Read all about it in @Adweek! #ComcastEmp https://t.co/DJl3SmmzPT

[Rebecca Dubowchik @dubowchik]

While political ad spend shows no sign of slowing down, advertisers are more challenged than ever when it comes to reaching voters across a fragmented media landscape. The new report from @ComcastAd is here to help. #ComcastEmp https://t.co/vhbPRwk6cU

[Rebecca Dubowchik @dubowchik]

See how Easterns Automotive Group achieved 35% website conversions using @ComcastAd's Audience #Addressable TV advertising across DC and Baltimore markets. #ComcastEmp https://t.co/eFxJxQW0bf

[Rebecca Dubowchik @dubowchik]

The countdown to Cannes Lions is on! The FreeWheel Beach returns with an exciting lineup of content, programming, and entertainment. Register now at https://t.co/GwnblvTNwy. #ComcastEmp https://t.co/ldqHFHg8B2

[Rebecca Dubowchik @dubowchik]

We love a good chart @eshap. #addressable #ComcastEmp https://t.co/Tv5DwZBuw4

[Rebecca Dubowchik @dubowchik]

Michael Jordan will join @NBCSports’ coverage of the @NBA as a special contributor when the 2025-26 season begins in October. #ComcastEmp https://t.co/bGlKEJs6E7

[Rebecca Dubowchik @dubowchik]

Launched in January, @ComcastAd’s self-service platform @Universal_Ads, powered by @FreeWheel, has grown its list of publisher and tech partners ahead of the upfronts. #ComcastEmp https://t.co/Ru5ZwIq2t8

[Rebecca Dubowchik @dubowchik]

Did you know? 77% of multiscreen advertising campaign reach comes from traditional TV. Get more insights and actionable recommendations to optimize your campaigns in @ComcastAd's Multiscreen TV Advertising Report. #ComcastEmp https://t.co/94TuFxuai9