Alysha Duff

Here for the #adtech & #martech. Account Supervisor @ Crenshaw Communications

[Alysha Duff @DuffAlysha]

TL;DR, consumers are tired of feeling violated and/or offended by identity-based advertising, new @GumGum survey says.

[ADWEEK @Adweek]

Nearly half of all North American consumers feel that they’ve been targeted by an ad that offensively stereotypes them, according to new research from contextual advertising firm GumGum, shared exclusively with ADWEEK.. https://t.co/OpoXKfnoPC

[Alysha Duff @DuffAlysha]

I asked @AnthropicAI's #Claude what the #adtech industry's theme song would be if it had one. It completely missed the mark given the artists it provided. Then I asked @OpenAI's #ChatGPT the same question & the songs hit the nail on the head. Claude has to brush up on pop culture

[Alysha Duff @DuffAlysha]

Starting the new year is a time to reflect on what worked and didn't work last year. When it comes to PR, let @ChrisHarihar help you out. He'll be at #CES2025 and ready to meet!

[Chris Harihar @ChrisHarihar]

I’ll be at CES next week 🎉 —if you’re an adtech or media company looking for an honest, non-obvious assessment of your PR/comms, good or bad, let’s meet up!

For every company I meet, I’ll share:

💪 3 strengths
📉 3 weaknesses
📈 3 trends to watch out for in 2025

DM me!

[Digital Content Next @DCNorg]

Google’s delays give publishers time for identity experimentation | By Andy Monfried, CEO & Founder – Lotame @Monfried https://t.co/3wzzxI20od

[Alysha Duff @DuffAlysha]

@ChrisHarihar I felt that same energy with Red Stripe in the Bob Marley movie. Needed to know it was paid advertising or authentic to Bob Marley & The Wailers. Turns out, Red Stripe got lucky with free brand promo!

[Chris Harihar @ChrisHarihar]

The peeps at @yahooads are kicking off #CES2024 with a cool new capability that lets advertisers test campaigns with cookies versus without. @trishlaostwal has the scoop! https://t.co/lGPur0IsMj

[Alysha Duff @DuffAlysha]

Hey @MaiaVines99, read your piece from last month on DEI efforts, and would love to chat with you about a potential story on multicultural marketing efforts. LMK if you'd be interested!

[Alysha Duff @DuffAlysha]

The news is official! @CrenshawComm is now part of @Mod_Op_. We’re ready to elevate our client services to new heights. Thanks to Axios for the story: https://t.co/fZutyAEFyT

[Alysha Duff @DuffAlysha]

How does the rapid adoption of mobile in advertising tie into #PR? Find out in my latest blog post. #adtechpr #publicrelations

[Crenshaw Communications, a Mod Op company @modoppr]

🚀 Discover the game-changing benefits of mobile in PR with this insightful article by @duffalysha. From real-time engagement to audience reach, it's time to make waves in the digital realm! https://t.co/CiASb7MKwd🌐📲 #PR #MobilePR #DigitalStrategy

[Alysha Duff @DuffAlysha]

Love to see #TaylorSwift infiltrating my #martech & #adtech world! Marketing Brew's @ameyers_ writes about the marketability of Taylor's latest rumored romance with Kelce, with sponsorship stats & insight from @sponsorunited. https://t.co/AoQDrHCGEI

[Chris Harihar @ChrisHarihar]

Good data in here from our client, @sponsorunited.

[Crenshaw Communications, a Mod Op company @modoppr]

🎉🏆 Exciting news! Huge congrats to @Yahoo, @CoolerScreens, and Digital Remedy @cpxi for making it to the finals of the @Digiday Technology Awards 🌟🚀 https://t.co/cVhwLWG6SW #DigidayTechAwards #Innovation #DigitalExcellence

[Jordan Cauley @jdcauley]

So tweets are Kisses now?

[Crenshaw Communications, a Mod Op company @modoppr]

According to @SponsorUnited's data, we now know who are the highest-paid players in the #WomenWorldCup - Alex Morgan and Megan Rapinoe! ⚽️🏆

Check out the article in @Forbes to dive into the stats! https://t.co/1YsI6ckPFG #WomenInSports #SponsorUnited

[Crenshaw Communications, a Mod Op company @modoppr]

Congrats to @emodoinc COO Damian McKenna for being honored by @CampaignLiveUS 40 Over 40! 🎉🎉🎉

[Alysha Duff @DuffAlysha]

@nicholasgfearn Sending you an email!

[Alysha Duff @DuffAlysha]

@ShaniaTwain thank you for taking us down memory lane at @TheGarden last night! You were my very first concert 20 years ago and 20 years later ya still got it, queen! 👑 #shaniatwain #thegarden #QueenOfMeTour

[brant james @brantjames]

America's gambling mecca becomes home of the Stanley Cup in a season where NHL teams saw huge spikes in revenue from sports betting and DFS.
https://t.co/XC3W1umdtT @sponsorunited #SportsBiz #GoldenKnights

[Crenshaw Communications, a Mod Op company @modoppr]

Data from @sponsorunited shows that this #NBA star has promoted at least 10 brands in the last year, much more than some of his teammates. Read more about it in @nytimes: https://t.co/Qvz6JVzj7U #clientcoverage #data

[Crenshaw Communications, a Mod Op company @modoppr]

Our very own @DuffAlysha shared some insightful tips for handling rejection with grace and bouncing back stronger in the latest NextUp series from @DSSimonMedia. Don't miss out on her expert advice! https://t.co/mlTkrvR8D6 #PRPros #Optimism #RejectionHandling