eCommerceCircle

[Menachem (Google Ads) @MenachemAni]

Today is GML 🚨

11 years ago today I was sitting at @Google NYC for Mobile Guru Day.

The whole pitch back then was mobile-first.
Smartphone screens. Micro-moments. Queries shifting to phones at 47% YoY while desktop went negative. That was the future they were selling, and they were right.

Heading into GML today, I'm thinking about how many of those generational shifts I've watched come and go. Mobile. Smart Shopping. Responsive Search Ads. PMAX. AI Max. Demand Gen.

Things change. People change. Times change. The platform changes.

The advertisers who win aren't the ones who saw it coming. They're the ones who adapted fast when it got here.

[Menachem (Google Ads) @MenachemAni]

Before you launch a new campaign, get clear on three things:

⭕️ What problem are we solving?
⭕️ What does success look like?
⭕️ How long do we measure?

Testing without guardrails = Expensive guessing 📊

[eCommerceCircle @eCommerceCircle]

@MenachemAni Speed to lead!

[eCommerceCircle @eCommerceCircle]

@MenachemAni 🙌

[Matt Lady @mattlady]

ITS LIVE!!!

PODCAST IS LAUNCHED

👉 ‘KARTWORTHY BY KLIENTBOOST’ ON YOUTUBE

👉 @ KARTWORTHYPODCAST ON YOUTUBE

👉 APPLE AND SPOTIFY LOADING

LIKE, SUBSCRIBE, FEEDBACK PLEASE.

Shoutout:
Adam Riback
@OpsWithKeyan
@MenachemAni
@samarowais

MORE TO COME. WE’RE SO BACK!

[Menachem (Google Ads) @MenachemAni]

Honored to be included in this year's Top 100 Most Influential PPC Experts from @ppcsurvey 🏆

[SearchEngineJournal® @sejournal]

The 5-Step Process To Setting Crystal Clear PPC Goals. via @MenachemAni: https://t.co/XO39M52T2u

#PPC #PaidSearch #SEM

[Menachem (Google Ads) @MenachemAni]

How do you get your Google Ads to show in AI Mode and AI Overviews?

- PMAX campaigns
- Shopping campaigns
- Search campaigns using Broad Match
- AI Max for Search

[Menachem (Google Ads) @MenachemAni]

Lead Gen: When should you avoid Performance Max? 🤖

Google wants advertisers to adopt Performance Max, but it's not always the answer for lead-gen campaigns. Here are 4 times you should stick to Search:

[Menachem (Google Ads) @MenachemAni]

NEW on @sengineland 🆕

How to expand from Meta Ads into Google Ads 📣

Are you a Meta-first advertiser who is eyeing Google Ads? Learn when, why, and how to diversify your PPC strategy for maximum growth.

[Menachem (Google Ads) @MenachemAni]

Honored to be included TWICE in the @sengineland Top 10 for 2024! 💪

[Menachem (Google Ads) @MenachemAni]

NEW 📣 @sengineland

The future of paid search: 3 predictions for Google Ads in 2025

Get ahead of Google Ads trends with these bold predictions for 2025, from AI-driven campaigns to shifting client strategies.

[Menachem (Google Ads) @MenachemAni]

Time to vote! 🗳️

The folks at @ppcsurvey are back with this year's shortlist!

Calling PPC professionals to take The State of PPC survey and vote on their favorite experts. 👇

[Menachem (Google Ads) @MenachemAni]

Have you registered for @SMX?

📣 Join @KerriAmodio, @gregfinn, @bgtheory, and myself for tomorrow's roundtable discussion!

🎙️ TOPIC: Have you switched to the new PPC mindset?

❓ Overtime live Q&A

📆 Tomorrow: Wednesday — November 13, 2024

[Marketing O'Clock @MarketingOClock]

📚Must Read Article 📚

@MenachemAni tells you everything you need to know about the new controls coming to Pmax🕹️

Read the article here: https://t.co/4CFgKYnXtY

More news here: https://t.co/Nqkd6pecYc

[Menachem (Google Ads) @MenachemAni]

Celebrating 15 years of @JXTGroup this month! 🎉

Onward and upward! ✊ 👊

[Menachem (Google Ads) @MenachemAni]

📣 Join @KerriAmodio, @gregfinn, @bgtheory, and myself for a roundtable discussion at @SMX about:

Have you switched to the new PPC mindset?

Overtime live Q&A

Wednesday — November 13, 2024 📆

[Menachem (Google Ads) @MenachemAni]

Excited to be part of the @sejournal 2025 PPC Trends eBook 📚

Download the ebook below 👇

#PPCChat #GoogleAds

[Menachem (Google Ads) @MenachemAni]

How to manage a paid media budget: Allocation, risk and scaling 💰 + 🚀

Find out how to allocate your PPC budget, optimize spend across platforms and scale campaigns without compromising performance.

🔗 Link below 👇

#PPCChat – @sengineland – @JXTGroup

[Menachem (Google Ads) @MenachemAni]

On-page optimization for lead generation: Bolster your copy, design, and UX for better leads 👇

My latest piece for @Wix
Link below #PPCChat