Today is GML ๐จ
11 years ago today I was sitting at @Google NYC for Mobile Guru Day.
The whole pitch back then was mobile-first.
Smartphone screens. Micro-moments. Queries shifting to phones at 47% YoY while desktop went negative. That was the future they were selling, and they were right.
Heading into GML today, I'm thinking about how many of those generational shifts I've watched come and go. Mobile. Smart Shopping. Responsive Search Ads. PMAX. AI Max. Demand Gen.
Things change. People change. Times change. The platform changes.
The advertisers who win aren't the ones who saw it coming. They're the ones who adapted fast when it got here.
Before you launch a new campaign, get clear on three things:
โญ๏ธ What problem are we solving?
โญ๏ธ What does success look like?
โญ๏ธ How long do we measure?
Testing without guardrails = Expensive guessing ๐
ITS LIVE!!!
PODCAST IS LAUNCHED
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LIKE, SUBSCRIBE, FEEDBACK PLEASE.
Shoutout:
Adam Riback
@OpsWithKeyan@MenachemAni@samarowais
MORE TO COME. WEโRE SO BACK!
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Time to vote! ๐ณ๏ธ
The folks at @ppcsurvey are back with this year's shortlist!
Calling PPC professionals to take The State of PPC survey and vote on their favorite experts. ๐
Have you registered for @SMX?
๐ฃ Join @KerriAmodio, @gregfinn, @bgtheory, and myself for tomorrow's roundtable discussion!
๐๏ธ TOPIC: Have you switched to the new PPC mindset?
โ Overtime live Q&A
๐ Tomorrow: Wednesday โ November 13, 2024
๐Must Read Article ๐
@MenachemAni tells you everything you need to know about the new controls coming to Pmax๐น๏ธ
Read the article here: https://t.co/4CFgKYnXtY
More news here: https://t.co/Nqkd6pecYc
๐ฃ Join @KerriAmodio, @gregfinn, @bgtheory, and myself for a roundtable discussion at @SMX about:
Have you switched to the new PPC mindset?
Overtime live Q&A
Wednesday โ November 13, 2024 ๐
How to manage a paid media budget: Allocation, risk and scaling ๐ฐ + ๐
Find out how to allocate your PPC budget, optimize spend across platforms and scale campaigns without compromising performance.
๐ Link below ๐
#PPCChat โ @sengineland โ @JXTGroup