JXT Group - Google Ads Agency

about 10 hours ago

We looked at a store's listings recently. The ads showed a single pouch. The brand sells multi-packs. Before Black Friday traffic hits, check that your product pages and feed show the pack sizes you actually ship.

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about 12 hours ago

@mrfeldmanSEM 🙌

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Armando Roggio @armandoroggio — Ecommerce, Marketer, Writer, + Dev. https://t.co/DYg7qfuIVc.

about 12 hours ago

@seroundtable This is great to see.

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Who to follow

Armando Roggio

@EcommerceBoy

Practical Ecommerce

@PracticalEcomm

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about 15 hours ago

@itzSaasified It all depends on how it's set up.

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1 day ago

Some Lead Gen accounts run out of staff before they run out of leads. One of our ABA clients has families ready to start in one area and not enough staff to serve them. So next to the client campaign, we're testing a Meta hiring campaign there. Is capacity capping your leads?

JXTGroup's tweet photo. Some Lead Gen accounts run out of staff before they run out of leads.

One of our ABA clients has families ready to start in one area and not enough staff to serve them. So next to the client campaign, we're testing a Meta hiring campaign there.

Is capacity capping your leads? https://t.co/8MNDoFp2YN

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about 15 hours ago

@CharterOakDS OK

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1 day ago

Opening early on Black Friday? Closed on Thanksgiving? Set special hours in your Google Business Profile so Google shows the hours you picked, not your regular ones. Have you set your holiday hours yet?

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about 16 hours ago

@Alaeedd077 for sure

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about 18 hours ago

Meta now lets you set age and gender on each creative inside one ad set. For stores with two buyers, we'd match the creative to the person without splitting the budget. Are you still carving separate ad sets just to reach different demographics?

JXTGroup's tweet photo. Meta now lets you set age and gender on each creative inside one ad set.

For stores with two buyers, we'd match the creative to the person without splitting the budget.

Are you still carving separate ad sets just to reach different demographics? https://t.co/4h92BjYkzv

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1 day ago

https://t.co/4DMD0aYNez

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1 day ago

Two and a half weeks to Black Friday. Want a second set of eyes on your Google, Meta or Microsoft Ads first? Free Paid Media Account Check, 20 minutes with Menachem.

JXTGroup's tweet photo. Two and a half weeks to Black Friday.

Want a second set of eyes on your Google, Meta or Microsoft Ads first?

Free Paid Media Account Check, 20 minutes with Menachem. https://t.co/AlXnKpNVih

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1 day ago

One offer, sitewide.

1 day ago

For a Shopify Black Friday, one continuous sitewide offer beats rotating daily discounts. Last year a brand we run changed the deal by day. This year: one offer, sitewide, the whole window. Are you running one Black Friday offer, or a different deal every day?

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2 days ago

We looked at an eCommerce Meta account with nearly ten campaigns at once. We folded them into four or five: prospecting, funnel, retargeting. Retargeting excluded everywhere else. A larger one can need more campaigns. A smaller one needs fewer so the system stays efficient.

JXTGroup's tweet photo. We looked at an eCommerce Meta account with nearly ten campaigns at once.

We folded them into four or five: prospecting, funnel, retargeting. Retargeting excluded everywhere else.

A larger one can need more campaigns. A smaller one needs fewer so the system stays efficient. https://t.co/PTUwLtMg8B

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2 days ago

If you're advertising an upcoming event, Meta is the best place to promote it.

3 days ago

A Lead Gen event with a short window typically belongs on Meta, not Google. A client asked if we should add Google to an event with only a few days of runway. We wouldn't. We moved budget from Google to Meta for the window. Would you fund a short event from Google or Meta?

MenachemAni's tweet photo. A Lead Gen event with a short window typically belongs on Meta, not Google.

A client asked if we should add Google to an event with only a few days of runway. We wouldn't.

We moved budget from Google to Meta for the window.

Would you fund a short event from Google or Meta? https://t.co/TVlByge0Us

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3 days ago

@echonoberi Got to get the data connected.

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14 days ago

Same product, same price on Google Shopping. One listing has stars under it. The others say nothing. Product ratings come from reviews you share with Google through Merchant Center. If Google never gets them, your listings show up bare. Make sure Google can show your reviews.

JXTGroup's tweet photo. Same product, same price on Google Shopping. One listing has stars under it. The others say nothing.

Product ratings come from reviews you share with Google through Merchant Center. If Google never gets them, your listings show up bare.

Make sure Google can show your reviews. https://t.co/fpHgXAsw8N

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6 days ago

Before we raise spend on an account, we want one number from the business: break-even ROAS. Without it, a ROAS target is a guess. Do you know yours?

JXTGroup's tweet photo. Before we raise spend on an account, we want one number from the business: break-even ROAS.

Without it, a ROAS target is a guess. Do you know yours? https://t.co/sql6aAU7Yi

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6 days ago

Confirmed Merchant Center and feeds issue this morning.

Barry Schwartz

@rustybrick

6 days ago

Google Merchant Center, Merchant Center API and feeds have a confirmed issue according to Google https://t.co/ikEMy5mWaT

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6 days ago

Don't buy weekend leads if nobody's there to answer them ☎️

6 days ago

New rule: if your team isn't answering on Saturday, don't buy Lead Gen clicks on Saturday. We set a service business's Google Ads to weekdays only this week so someone can pick up while the lead is still interested. That isn't always the move. If they have a really good intake process and the leads are much cheaper, we sometimes leave it on. You have to think it through. The cost of each lead can be lower, but they may be worth less too. Do your ads run when your team can actually follow up?

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6 days ago

Lead Quality ✅ Lead Volume ❌