Echo Noberi

I audit Google Ads accounts for ecommerce brands. Find the wasted spend, fix the feed, scale what's profitable. Founder

[Echo Noberi @echonoberi]

@ecombender supplier titles hurt even when the account survives. shopping matches on the title, so a generic supplier title quietly kills impressions before anyone notices.

[Echo Noberi @echonoberi]

@PirogovAds the 'fix before you appeal' part is the bit people skip. i'd also check the checkout matches the shipping and return policy pages, since mismatches there seem to trip reviews too.

[Echo Noberi @echonoberi]

@EdOlavarriaJr @LinkedIn not touching budget on day one is the right call. for ecom i'd add a quick merchant center check in that first week too. disapproved bestsellers can look like a bidding problem.

[Echo Noberi @echonoberi]

@lifemaximised agree. one thing i'd watch with the split: give the testing campaign enough budget to learn, otherwise the rest of the catalogue just looks dead when it's really starved.

[Echo Noberi @echonoberi]

@bengoogleads easy one to miss. i'd also double check the promo code works on every product it's attached to in the feed. a tag that fails at checkout costs more than having no tag.

[Echo Noberi @echonoberi]

@rokhladnik @FlatCircleAds curious what you look at first when a new google ads-only account comes in. tracking, search terms, or the feed?

[Echo Noberi @echonoberi]

@blvckledge the search terms piece is underrated here. the odd long queries that converted once or twice are often the clearest sign of a persona nobody planned for. do you turn those into separate asset groups or just new creative?

[Echo Noberi @echonoberi]

@ppcbyshehzad this catches so many store owners off guard. the search terms report by cost is the fastest reality check. exact match keywords pulling in competitor or 'cheap' variants is usually where i'd look first.

[Echo Noberi @echonoberi]

@AdamKairoAgency "look beyond roas" is the one i'd underline. a 4x on a low-margin product can lose money while a 2.5x on a high-margin one prints. do you set targets per margin group or account-wide?

[Echo Noberi @echonoberi]

@advancenbeyond good timing with bfcm promos going live. worth checking the promotion's start and end dates are actually set too, since that's now the only place the timing lives once it's out of the title.

[Echo Noberi @echonoberi]

Your best seller might not be eligible for Shopping ads.

Open Merchant Center. Find your top Shopify products. Check for disapprovals, warnings and missing variants.

Campaign averages won't tell you that a key product never made it into the auction.

[Echo Noberi @echonoberi]

@inexxus handy for promos. i'd also schedule the promotion asset itself to end with the offer, so nobody clicks a black friday price on monday morning.

[Echo Noberi @echonoberi]

@ai_seo_geo good call checking the status page first. one more thing i'd do after an outage: look at the feed's last successful fetch and item counts a day later, sometimes a few products quietly drop out and nobody notices until sales do.

[Echo Noberi @echonoberi]

@Almog_halis @Robin_ecomm the double purchase is the one i'd check first in any shopify audit too. do you see it more often from the app plus gtm, or from ga4 imports set as primary?

[Echo Noberi @echonoberi]

@tijn_elburg the 'what return do we need at the promotional price' part is the bit most teams skip. do you set a separate target for discounted products, or adjust the whole campaign?

[Echo Noberi @echonoberi]

@roaming_golden makes sense. shopping lives on the feed, so that's where i'd put effort this year: titles, prices and availability that match the site. curious if you're seeing ai mode eat into non-brand search terms yet.

[Echo Noberi @echonoberi]

@S_Z_Adil agree. the question i'd ask before any bfcm bump is what roas you need at the promo price, not the usual one. a 20% discount can turn a comfortable target into a loss without the dashboard looking any different.

[Echo Noberi @echonoberi]

@bony_ghadiya_ solid month before bfcm even starts. curious what share of that is brand vs non-brand. that split usually decides how much headroom you really have once cpcs jump.

[Echo Noberi @echonoberi]

@EcomShri the CA/AU campaigns serving in the US is such a quiet one. it never shows up as an error, just as a slightly worse US account. did the dead-SKU campaign need its own margin target, or did you run it on the same 2.5x break-even?

[Echo Noberi @echonoberi]

Yesterday's ROAS isn't a final result.

Some customers click today and buy days later.

Check your conversion lag before cutting a campaign. Compare periods that have had similar time to collect purchases.

Don't judge unfinished data like it's finished.