Justin Golden

Adventure seeker and PPC Dinosaur 🦖

[Justin Golden @roaming_golden]

@MaryPeltola Sorry, are we talking in first person now also? 😂

[Justin Golden @roaming_golden]

@jamisafari All in on independence 💯

[Justin Golden @roaming_golden]

@trentjhughes What does a sponsorship entail?

[Justin Golden @roaming_golden]

Google Ads is still relevant for ecomm, as AI mode does not disrupt shopping as much as Search and Pmax. Google reports that shopping ads account for 18% of total e-commerce revenue across brands running paid ads.

[Justin Golden @roaming_golden]

@bradsmith @bradsmith ellijay is literally the mountain bike capital of GA! Hundreds of trails. Great river to tube or kayak down, town is small and has great food. Not overcrowded with tourists. 🏔️ 🚲

[Justin Golden @roaming_golden]

@Indivdiff @MaryPeltola No.

[Justin Golden @roaming_golden]

@collin_ruth89 I don’t disagree but I think this has also led to the burnout we’re seeing with younger founders. We’re always “on”.

[Justin Golden @roaming_golden]

Google is phasing out the LSA dashboard and migrating campaigns to Google Ads, where they’ll become PMax ads. Advertisers will have a 14 day notice before their LSA acct migrates automatically.

[Justin Golden @roaming_golden]

@paulswaney3 @MassimoGroup True, the course gurus have consolidated to a few big players. It used to be everyone though. From 2018-2020 I was asked at least once a month why I didn’t offer a PPC course. My answer was always the same: I’m busy with clients!

[Justin Golden @roaming_golden]

@MaryPeltola The arrogance it takes to ignore what your campaign did is next level. To see the decoy earn enough votes to sway the results, knowing he didn’t campaign, and isn’t even in the state now - is disgraceful. Alaska deserves better.

[Justin Golden @roaming_golden]

@pricefoulger Yup, those overpriced Chinese pods in the airport store would became my travel
Pods. Speaking from experience…

[Justin Golden @roaming_golden]

@sejournal @DuaneForrester Google’s going to have to figure out how traditional search and ai mode will work together. It’s affecting organic traffic and ads alike.

[Justin Golden @roaming_golden]

@dohertyjf If the agency has their tags set up properly they should at least have some attribution. It would put “word of mouth” referrals under organic, but they would likely mention who referred them anyways.

[Justin Golden @roaming_golden]

@SearchForRyan I think the same could be said for PPC specialist. I always use my own Google Ads account to show people what I’m doing for myself.

[Justin Golden @roaming_golden]

@bradsmith These are OG Meta numbers!

[Justin Golden @roaming_golden]

@paulswaney3 @MassimoGroup The course bros have largely gone away I think, or they just call themselves “consultants” now . I’m sure ClickFunnels will come up with a way to sell them on the next fad…

[Justin Golden @roaming_golden]

@sejournal @MattGSouthern The article doesn’t mention which holidays, just the time frame June-Sept. I don’t consider that a Holiday season. If it is wouldn’t the Holidays (Fathers Day?!) be inline with apparel and electronics? Interesting nonetheless! @MattGSouthern

[Justin Golden @roaming_golden]

@Hsenju Way overdue, but I don’t like that Google put Search and YouTube in the same channel. Those networks are used very differently.

[Justin Golden @roaming_golden]

New Google Ads feature finally gives us a little control on channel prioritization. This will have the biggest impact on Pmax campaigns.