@danya_yermakov Make them do a Herrmann personality test. They need to be high on yellow and blue (creative and analytical).
Everything else can be taught by giving them your existing ads and other brands ads and asking them to compare what winning brands are doing vs what your brand is doing
@bowtiedstocks@toben000 LSKD, Muscle Nation, HiSmile. All 100m/year brands. Could name at least 10 more 50m/year brands. It’s a hot bed for online businesses