Benni

Trying to build a $10k/day ecom brand. Sharing the process.

[Benni @ecombenni]

@Ecomnurse 3 roas is cooking

[Benni @ecombenni]

@ShivEcom Tell us more

[Benni @ecombenni]

@brillaas It’s crazy how far you can actually scale with one winner

[Benni @ecombenni]

0-100k — Day 23

Revenue: $1,055
Ad Spend: $504
ROAS: 2.09

Day 9 of the new store

Steady day, nothing big shifted

Right now I'm launching 2-3 new ad sets every day

Some of them are already taking spend

I'll keep that pace until a few new winners clearly stand out

Hopefully that's when the bigger shifts start

[Benni @ecombenni]

@blakeeecom Do you use a bid cap campaign AND a CBO?

[Benni @ecombenni]

@KrsteKovaceski Had this aswell earlier today

[Benni @ecombenni]

@scalesurfer_ Are you running cost caps from the beginning?

[Benni @ecombenni]

@ecom_rickx Agree, sometime scaling back improves performance a lot

You gotta tell zuck he’s getting to greedy

[Benni @ecombenni]

@DerRobertsEcom What are you doing now before trying to scale back up again?

[Benni @ecombenni]

0-100k — Day 22

Revenue: $1,463
Ad Spend: $634
ROAS: 2.31

Day 8 of the new store

Been noticing my performance drops hard once I go above $500/day in budget

Anyone else experienced this?

Gonna stay below that until I have a few funnels set up

New ad sets are starting to take spend, which is a good sign

[Benni @ecombenni]

@Biemjo Yeah I am gonna stay at that budget for a while and keep testing

[Benni @ecombenni]

@EcomMaybach Natives and statics

[Benni @ecombenni]

0-100k — Day 21

Revenue: $792
Ad Spend: $660
ROAS: 1.20

Day 7 of the new store

Big drop compared to yesterday

But inconsistency is normal at low spend, so no panic

The plan stays the same:

Keep adding new ads to find more winners

And increase budget by 20% on profitable days

[Benni @ecombenni]

@charleyecom Opus 5.5 working great for me

[Benni @ecombenni]

@teachingsX Claude Code

I see no point I’m using a software like adnova if you can just built it yourself

[Benni @ecombenni]

@herrmanndigital Make sure to opt out all other 127373 things

[Benni @ecombenni]

@WillowGagnon Are you not getting in?

[Benni @ecombenni]

@karlocreates Thank you, just getting started🙏

[Benni @ecombenni]

0-100k — Day 19

Revenue: $1,510
Ad Spend: $533
ROAS: 2.83

First $1k day, 5 days after launch

Performance is still inconsistent, but first milestone hit

Lesson from this week: doubling the budget wasn't the best move

My soft metrics took a hit from it

Plan now is more iterations alongside budget bumps

Hoping it stabilizes from here

[Benni @ecombenni]

@noabntz Yeah I try to get more ads to spend while upping the budgets slowly by 20% each time

[Benni @ecombenni]

0-100k — Day 20

Revenue: $1,717
Ad Spend: $468
ROAS: 3.67

Day 6 of the new store

Best ROAS so far

But before I try pushing this toward $10k/day, I need more winning ads

Right now I only have 1 main spender

Need at least 1-2 more before I scale heavily

Plus a thousand other things to improve

Literally spending all my time on this right now