Here's how I validate the product B4 branding it.
Only 5 things needed:
-Meta acc
-3X budget of the product
-1$ shopify
-30 to 40 ads minimum
-Ripped decent branding
-Metrics in acc
You build 2 funnels:
1 mid problem to solution aware:
You relate them on what they are pain points, experiencing, dealing, going thru then you take them to your solution. Give them a good offer, done.
1 solution to product aware:
You look at the current states of products in the market, do claude if you can make the winner product better or nah (this is really important) then you start running comparison ads of why your product is better. (has less carbs, has more protein or is easy to use etc)
now you go ahead and make the ads (min 30)
You put all of them in ABO, let them run for 3 to 4 days and Don't look at it (search more products at the time)
after 3 days you look at the metrics
CPM: If it's high, that means market has less people who would buy it. if It's low GGs now look at CTR.
CTR: If CTR is low it has low demand thus I usually stop unless I wanna run it up so I do Unaware less that lead to problem and solution. if CTR is high good.
CVR: if in these 3 days lets say you spend $150 and you break even: zero thoughts run that product
If you made half of it back: I'd make few more ads and push CBO with best metric ads.
if there's zero sale, FUCK IT WE BALL change the product.
that's my method.
Here's how I validate the product B4 branding it.
Only 5 things needed:
-Meta acc
-3X budget of the product
-1$ shopify
-30 to 40 ads minimum
-Ripped decent branding
-Metrics in acc
You build 2 funnels:
1 mid problem to solution aware:
You relate them on what they are pain points, experiencing, dealing, going thru then you take them to your solution. Give them a good offer, done.
1 solution to product aware:
You look at the current states of products in the market, do claude if you can make the winner product better or nah (this is really important) then you start running comparison ads of why your product is better. (has less carbs, has more protein or is easy to use etc)
now you go ahead and make the ads (min 30)
You put all of them in ABO, let them run for 3 to 4 days and Don't look at it (search more products at the time)
after 3 days you look at the metrics
CPM: If it's high, that means market has less people who would buy it. if It's low GGs now look at CTR.
CTR: If CTR is low it has low demand thus I usually stop unless I wanna run it up so I do Unaware less that lead to problem and solution. if CTR is high good.
CVR: if in these 3 days lets say you spend $150 and you break even: zero thoughts run that product
If you made half of it back: I'd make few more ads and push CBO with best metric ads.
if there's zero sale, FUCK IT WE BALL change the product.
that's my method.