the pool of ecom money, while increasing, is shifting towards the best and latest players
there are many guys that were making $1m/m+ a year ago that aren't making anything today. they simply got left behind.
you're either constantly innovating or you're done. don't rely on your past wins to carry you over to your next ones.
the single highest leverage activity you can do as a brand owner (especially before q4) is to visit your suppliers and tour the factories in china
whatever you're looking for in terms of supply chain improvements, that's where you'll find it