Prices are important not because money is considered paramount but because prices are a fast and effective conveyor of information through a vast society in which fragmented knowledge must be coordinated. - Thomas Sowell
If you have two customers you can potentially serve, one who has money and one who doesn’t, serve the one with money.
Help the rich with your business.
Help everyone else with your profits.
In theory, consistency is about being disciplined, determined, and unwavering.
In practice, consistency is about being adaptable. Don't have much time? Scale it down. Don't have much energy? Do the easy version. Find different ways to show up depending on the circumstances. Let your habits change shape to meet the demands of the day.
Adaptability is the way of consistency.
Humans demand fairness only when they’re losing. When advantage is on their side, they call it merit. When it shifts away, they call it injustice. Human nature bends morality around incentive; the wise study incentives first and ethics second.
Marcus Aurelius was right when he said a man wastes his life preparing for a future that was never promised. The only life he truly owns passes quietly through his hands. Stop planning. Start living. Tomorrow is not guaranteed.
Get rich the hard, slow, but guaranteed way. There are no lines at that counter.
If a good outcome is far enough out, humans discount its value to approximately zero.
This is why opportunity will always exist for those who can endure.
A mentor told me this: Learn the difference between peace and avoidance. Peace is choosing not to fight battles that don’t matter. Avoidance is refusing to face the battles that do. Real wisdom is having awareness of which one you’re doing in the moment. I’ll never forget that.
Life advice nobody told you: Fear feeds on inaction. The longer you wait to act, the stronger your fear becomes. When you take action, you starve fear of the oxygen it needs to survive. The answer is found in the action.