Dan Taylor

Vice President, Global Ads at Google. I tweet about digital marketing and advertising. RT ≠ endorsements. Ravens fan, Private pilot. Husband, son, dad & friend.

[Dan Taylor @edantaylor]

Read more about how we’re leading the industry in brand protection: https://t.co/9kMBizhEr6

[Dan Taylor @edantaylor]

Today: @YouTube is the first platform to receive the Media Rating Council (MRC) brand safety accreditation for short-form video. 🏆

This milestone builds on six years of MRC accreditation for YouTube, offering independent validation that our brand safety protections work. With over 10 million channels posting Shorts daily, brands can invest with confidence. 🛡️

[Dan Taylor @edantaylor]

Check out more demos and details: https://t.co/wfjHrXVvhs

[Dan Taylor @edantaylor]

Just announced today at Google Marketing Live: New ways Gemini is accelerating growth for our customers across Search and YouTube. Here’s a quick round up on how we’re turning AI potential into AI everyday reality for businesses. 1/6🧵

[Dan Taylor @edantaylor]

6/6🧵Finally, Google is integrating Meridian, our open-sourced MMM, directly into Google Analytics 360. Measurement is no longer just a report card—it’s how you guide AI where to invest next. This upgrade unifies your cross-channel insights, pinpoints what’s working and forecast outcomes to guide smarter investment decisions - all in one place.

[Dan Taylor @edantaylor]

Learn about how Google is using AI to build a safer internet: https://t.co/KmXSx0oTPE

[Dan Taylor @edantaylor]

Google’s 2025 Ads Safety Report shows exactly how Gemini is transforming our defense systems. With the help of Gemini, over 99% of policy-violating ads were blocked before they were ever served.🛡️Full report linked in the comments.

[Dan Taylor @edantaylor]

Learn more about the upgrade here: https://t.co/vocy119aNH

[Dan Taylor @edantaylor]

AI Max for Search campaigns is now rolling out globally. We’re introducing improved targeting and creative capabilities, along with more enhanced controls. Advertisers currently using Dynamic Search Ads (DSA), and other legacy features, can start migrating their campaigns today to adapt to the new ways people are searching before the automatic upgrade takes effect this September. 🚀

[Dan Taylor @edantaylor]

@VidsSrinivasan @Chewy Love the momentum! 🚀 Great to see more brands closing the loop.

[Dan Taylor @edantaylor]

Check out Display & Video 360's Campaign Builder demo here...

[Dan Taylor @edantaylor]

Just announced today at #GoogleNewFront: Gemini is coming to Display & Video 360 to help advertisers anticipate consumer behaviors, better measure and understand data, and provide new agentic solutions to make managing campaigns more efficient.

First up, we’re moving DV360 from a standard tool to an agentic partner, with the new Campaign Builder. You can upload your media plan and let Gemini handle the end-to-end setup. 🛠️

[Dan Taylor @edantaylor]

Attribution has always been the holy grail of advertising. Through our new partnership with @Kroger, brands can close the loop—measuring how much their YouTube videos actually drive real-world purchases at the grocery store. 🛒

[Dan Taylor @edantaylor]

We’re also bringing the power of Gemini to YouTube Creator Partnerships, the one-stop-shop for brands to manage their creator campaigns with Google Ads. This will improve discovery and matching. We’ll share more at the #YouTubeNewfront on Thursday. 📈

[Dan Taylor @edantaylor]

More details in the blog:
https://t.co/P5bt9BAsx1

[Dan Taylor @edantaylor]

Just In: We’re expanding beta access for text guidelines globally across AI Max and PMax. The goal is to scale creative assets in text-based ads with AI while upholding your brand’s integrity. You can now steer the AI in your own words by telling it to avoid terms like "cheap" or "unlimited" to maintain a premium tone.