Eden Bitton

🚀 Build your business, career, personal finance & life
💼 Lecturer • Entrepreneur • Dad of 3 • CMO • Managed $200M Budget
🔥 What works & fails. Learn with me.

[Eden Bitton @EdenBitton7]

15 years ago, I had no money, marketing job, audience, or plan.

Since then:

- Managed $200M+ in marketing
- Led departments
- Taught at universities
- Built a Techstars startup
- Became a dad

Plenty of wrong turns.

I share what I wish I knew and what I’m still learning.

[Eden Bitton @EdenBitton7]

@saylor Spread Bitcoin with love.

Screaming “have fun staying poor” at Thanksgiving dinner hasn’t converted the family.

[Eden Bitton @EdenBitton7]

@saylor I have a lot of love for Bitcoin. But not a lot of Bitcoins, unfortunately....

[Eden Bitton @EdenBitton7]

@LizAnnSonders Adding this to my reading list. Which conclusion do you think will matter most over the next 12 months?

[Eden Bitton @EdenBitton7]

@lucas_builds @sama I believe it will be wild. And some Grok Bots 😂

[Eden Bitton @EdenBitton7]

"We have found a new thing" only works if you've found one before. Chat, reasoning, tool calling.

Most founders can't post a teaser this vague. Nobody would care. But @sama can, and I'm super excited for what they will reveal tomorrow... And you?

[Sam Altman @sama]

Pretty excited for DevDay tomorrow.

We have found a new thing.

[Eden Bitton @EdenBitton7]

@TheCompoundNews @michaelbatnick @awealthofcs What I see as a Marketing guy:
At $30B you're not buying a basketball team. You're buying a global media brand that happens to play 82 games a year.

[Eden Bitton @EdenBitton7]

@neilpatel Future customers read your reply to the 1-star review more closely than the review itself. It's the only ad where you get to show how you handle a problem.

[Eden Bitton @EdenBitton7]

@launch_llama Running marketing as a CMO and teaching it at the same time. The job keeps my teaching honest, and teaching forces me to explain why things actually work.

[Eden Bitton @EdenBitton7]

@TTrimoreau I think that most people treat agents like a smart intern. Great first draft, and someone still reads every line before it goes out. That's not autonomy yet.

[Eden Bitton @EdenBitton7]

@TTrimoreau Same as a new hire. You check everything for the first month, then you spot-check. Agents just haven't had time to build a track record yet.

[Eden Bitton @EdenBitton7]

@matt_gray_ I'm also missing the biggest one: choose your partner carefully. That one decision changes every other item on this list.

[Eden Bitton @EdenBitton7]

@matt_gray_ Works in your 40s too. Same list, less sleep, and three kids asking what's for dinner.

[Eden Bitton @EdenBitton7]

@wallstengine Yesterday Sam posted "We have found a new thing." Today the next model is off because of what testing found. Curious what's left for DevDay.

[Eden Bitton @EdenBitton7]

@wallstengine "We have found a new thing" reads very differently today.

[Eden Bitton @EdenBitton7]

@SawyerMerritt Yesterday: "We have found a new thing." Today: "We found something we didn't expect."

[Eden Bitton @EdenBitton7]

@SawyerMerritt They are also going to release Grok Bots!!!

[Eden Bitton @EdenBitton7]

@Markmanson I think that most of us believe both, depending on the day. Monday decides which one wins more than we'd like to admit.

[Eden Bitton @EdenBitton7]

@Markmanson Same in careers. People who think they don't deserve the raise never ask for it. Then the missing raise proves they were right.

[Eden Bitton @EdenBitton7]

@JodylGonsalves Anthropic ships a model, OpenAI posts "Get ready" the same week.

The launch calendar in AI is now a competitive weapon.

Nobody wants to own the news cycle for more than 48 hours.

[Eden Bitton @EdenBitton7]

Grok Bots are so cute!!
Wait, what?!?

[Eden Bitton @EdenBitton7]

@APompliano The iPhone moment was when my parents started using one without asking me how. That's the test I'd use for Bitcoin too.