Edgar Ochoa

coffee. marketing.

[Edgar Ochoa @EdgarDOchoa]

@signulll yup. nonsense

[David Deutsch @ddeutsch]

If you need a reminder of how powerful words can be, grab a copy of The Language of the Soul by Mark Nepo.

From the back blurb: “Nepo explores the deep, often forgotten roots of 228 words from thirty-one languages and traditions, revealing their original, undiluted power to awaken, connect, and heal.”

Just a few minutes with it a day leaves me ready to take on the challenges of both world and page.

[Edgar Ochoa @EdgarDOchoa]

@thsottiaux soul

[Edgar Ochoa @EdgarDOchoa]

@PPCExpertRick definitely agree.

GitHub + Cloudflare

HTML landers... get the page speed to > 90.

let cloude code take care most of the build.

[Edgar Ochoa @EdgarDOchoa]

@blvckledge swipe

[Edgar Ochoa @EdgarDOchoa]

@Nate_Google_ nice! -- what campaign types?

[Edgar Ochoa @EdgarDOchoa]

@maxwellcopy says who?

[Edgar Ochoa @EdgarDOchoa]

@CopyWithOlli test it

[Edgar Ochoa @EdgarDOchoa]

@andruyeung thanks for sharing... I've heard good things about "la oncemil" 😋

[Andrew Gould @AndrewWriteCopy]

15 Conversion Boosters

Want to improve your sales page conversions?

Here are 15 of my favourite techniques for doing just that:

1) Add Contrast To The Headline

An easy way to improve a headline is to add contrast.

For example, from:

• Make 6 Figures With Public Speaking

To:

• How a Shy Librarian Makes 6 Figures With Public Speaking

2) Polish The First Line

Copywriter are often “clearing their throat” in the first line.

And it can be improved or even deleted.

A good first line wants to be:

• Short
• Curiosity-driven
• And prospect-focused

3) Dig Up The Lead

Sometimes the best idea in a sales page is hidden way down in the body copy.

(Known as burying the lead.)

So:

• Go through your copy
• If you spot a powerful idea
• Work it into the headline and/or lead

4) Add Proof

Add as many proof and credibility elements as you can find.

It's difficult to add too many.

You can use:

• Reviews
• Testimonials
• Case studies
• Demonstrations
• Scientific studies
• Reason why copy
• Quotes from authority figures

And anything else that backs up your claims.

5) Testimonials As Mirrors

Use testimonials from people who resonate with your target audience.

For example:

For a joint mobility supplement for the elderly...

Don't use testimonials from younger people.

You want other old people letting them know how it's eased their pain.

6) Make Who It’s For Crystal Clear

A lot of copy is too broad.

You can easily improve it by more specifically targeting its intended audience:

• Call them out
• Use their language
• Use cultural references they'll understand
• Focus on their specific problems and desires.

Even consider writing different sales pages for different market segments.

7) Use The Dark Side

Who or what do the prospects hate or fear the most?

Work it into the copy.

Examples:

• What Banks Don't Want You To Know
• The Government is Stealing Your Money
• Big Pharma Covered This Up For Decades

8) Strengthen The Guarantee

The stronger your guarantee, the more you'll sell.

3 ways to strengthen it:

• Lengthen it
• Resell the benefits
• Have it come from a specific person

9) Boost The USP

If the offer has a weak USP or no USP...

Start researching into ways the offer's unique.

For example, does it:

• Target a specific niche?
• Solve a specific problem?
• Solve the problem faster?
• Simplify getting a result?
• Get longer-lasting results?

10) Add Urgency

Even if prospects decide to buy...

There's a big difference between them deciding and actually buying.

So always add urgency to your copy:

• Tell them why they need to buy right now.
• And what they risk missing out on if they don't buy right now.

11) Flip The Offer

If the offer has some good bonuses...

Consider making one of them the main product, and making the main product a free bonus.

By giving away the main product for "free", prospects can think they're getting a better deal than the other way round.

12) Price Drop

Engineer a big price drop.

For example, if you sell $1,000 coaching...

Let your prospects know early on in your copy similar coaching can easily cost $5,000 or $10,000.

Then when you reveal your price, it will come across as a real bargain.

13) Emphasise Payments

For higher-ticket offers, use a payment plan whenever possible.

And in your copy, focus on the price of the individual payments, not the total price.

So if you're selling a $2,000 course, with $200 payments...

Focus on the $200 not $2,000.

14) Supply And Demand

Don't give away anything that's unlimited because it has no value.

Instead limit it to increase it's value.

For example, a coach offering unlimited phone support...

Could make it more valuable by cutting it down to one twenty minute call a week.

15) Look At The Bigger Picture

Don't get too focused on the copy.

You can often take a step back and spot other profit-boosting opportunities.

For example:

• Upsells
• Downsells
• A bump offer (or two)
• Abandoned cart emails

So always pay attention to the complete funnel.

And if you found this useful:

Repost it to help your fellow persuasion professionals.

Make sure you’re following me @AndrewWriteCopy for more quality copywriting and marketing content.

And enjoy the rest of your day!

[blue @bluewmist]

i'm in love with this quote:

"if you're persistent, you'll get it. if you're consistent, you'll keep it. and if you're grateful, you'll attract more of it."

[Edgar Ochoa @EdgarDOchoa]

@Tonystakkz book

[Tony @Tonystakkz]

If you want to get really good at copywriting in 3 months as a beginner.

I promise you.

Learn storytelling and scriptwriting.

Exactly like the movies.

This can be done in any format.

UGC Videos.

Ad Copy.

Advertorials.

Listicles.

Landing pages.

Emails.

I'll give you a great example.

​I call it the hollywood copy framework:

The beginning: A good hook/title that stops the scroll.

​The Character (ICP): The exact type of person you target with your paid ads.

​The Villain: Their ultimate pain point.

​The Hero: Your product.

​The Ending: The transformation they get from the product + CTA.

Would you watch a boring movie that has no emotions?

Exactly!!

Same with an ad.

Would you watch/read an ad that's boring with no emotions?

Exactly!!

Remember a story is what tells.

An emotion is what sells.

I really hope you bookmark this and use this in your copy.

It's stupid if you do not combine a movie with direct response marketing principles.

You will dogwalk the competition alive the second you start learning how a movie director operates and how a direct response marketer operates.

[Chris Williamson @ChrisWillx]

In life, you must choose your regrets.

“You'll regret it if you get married. You'll regret it if you don't get married. You'll regret it if you have kids, and you'll regret it if you don't.

Kierkegaard said this 200 years ago as follows:

‘Whatever you choose, you'll regret it. Because the problem isn't in your choices; it's in romanticizing a life you haven't lived.

A person always finds an untraveled path alluring and mysterious.

That's why the issue isn't making the right choice.

It's choosing and deciding which regret you'll live with.’

What have you decided?” — Salih Guney

[Edgar Ochoa @EdgarDOchoa]

@dickiebush Yes, when I run out of tokens in Claude...

[blue @bluewmist]

every time you replace "this is hard" with "what's the first step?" you shift brain activity from your amygdala (fear) to your prefrontal cortex (problem-solving).
that's neuroplasticity in real time.

[Alen Sultanic @IAmAlenSultanic]

"Why you can never go home..."

I love these little phrases that catch you off guard and make you rethink everything...

...And one of my favorites came from my realtor, who grew up in post WW2 Germany and was raised by her grandma after her mom passed away at 6 years old...

...I asked her if she would ever go back and live in Germany, because on some level, I always wanted to go back and live in Bosnia...

...She said, "You know, as they say, you can never go home..."

I asked, "Why not?" and she said, "Well, you know, everything changes, the buildings are there, the roads are there, the schools are there, but the people, the culture, it's all changed, so you can never really go home."

And you know, that really struck with me, because over the years, I'd have so many businesses that I wanted to go back to, relationships, people, places, and things, and yet...

...We can never go back, because something has changed, either them or us, and it's never the same...

...This thought freed me from a lot of the past things that I've been dragging around all these years, and made me shift all that energy to what truly matters — the now and the future, because that's where I can go...

...As we can never go home.

Use this thought to let go of all that weight you've been dragging around all these years and focus on where you CAN go.

Have a great weekend,

Alen

[Edgar Ochoa @EdgarDOchoa]

@ThorTorrens never. Coffee all day.

[Reads with Ravi @readswithravi]

James Clear on movement:

“Many situations in life are similar to going on a hike: the view changes once you start walking. You don't need all the answers right now. New paths will reveal themselves if you have the courage to get started.”

[Edgar Ochoa @EdgarDOchoa]

@eptwts coffee. always.