"What we know about advertising on TV is that live works. Live sports, live news, they are the king of the hill," says @EDO_data CEO @kevinkrim. "At the top of that hill is the @NFL. It couldn't be back at a more important moment for TV than right now."
As #Netflix disclosed its plan with ads has reached 5M monthly active users, vendor @edo_data struck a pact to measure advertising outcomes using predictive behavioral data. #advertising#streaming
https://t.co/d5mV9Vgam6
FINDING THE CUSTOMER | In addition to the industry’s legacy measurement company, @Nielsen, we spoke with the main players making a name for themselves, including @Video_Amp, @Comscore, @ispottv, @samba_tv, @edo_data and @605Data. https://t.co/Cim0okGSrM
In ep.429 of #AIinAction, Peter Foley, Head of #DataScience at @edo_data discusses the work they do within #TVadvertising, the role of #AI and Data Science in their services, upcoming projects and why EDO is a great place to work
🎧Listen now 👇👇👇
https://t.co/84tS9hLKO7
Great #SuperBowl ad metrics from @edo_data …
Flash movie trailer had most engagement … the Jesus ad & Walt Disney’s celebration in the top 3
#Sports#Business#NFL
Great session with @kevinkrim@edo_data Jason @DIRECTV & JC @4As on how streaming TV growth, addressability outcome measurement & automated, cross-channel buying platforms change the market, as soon as this Upfront
Kevin Krim, president & CEO of @edo_data, shares details about his company's expanded agreement with @disneyadsales
to provide more measurement tools for streaming advertisers, including performance metrics: https://t.co/TOnPFJPue7 #audienceinsights@kevinkrim@robwilliamsNY
Learn and explore ways that agencies and marketers are leveraging emerging trends and how they work together to test and refine their new business models. Join #4AsDecisions@kevinkrim@edo_data, @KendraEClark @TheDrum, @michaelbeach@xscreenmedia. https://t.co/DPwDJOEJP3
Marketers need a more readily available way to measure Share of Market (SoM). In this new whitepaper published by @edo_data, you’ll learn why Share is Search (SoS) is a predictive proxy for SoM and why it should be a key metric in all brand marketer's tool belts. #MarketShare
From David Bowie to #datascience: Edward Norton shares how his passion for creative and innovation led to founding EDO.
Check out the candid conversation in the Learning from Leaders podcast. https://t.co/2N1iKwAAqx
" $NFLX has always dragged this industry forward, and now it's in advertising. This industry has always been supported by subscription and advertising," says @kevinkrim. "The economics of how to drive average revenue per user with advertising is going to be very compelling."
Have you seen #BlackPanther: Wakanda Forever co-branded TV spots with @Lexus, @McDonalds, @Target & @Mastercard? EDO's data showcases how promotional collaborations w/latest @theblackpanther film generated immediate consumer response during TV ad airings. https://t.co/YYlETBPQM9
New innovations in measurement - let’s talk about how using data and the right measurement metrics can optimize a campaign for success with Field Gartnwaite (@iris_tv), Scott Grunther (@edo_data), Philip Inghelbrect (@TatariTV), and Denise Colella (@Adobe) at #BeetRetreatLA