Eduard

I write about how the way we live determines our ability to innovate - and how to design a life that enables us to build outstanding businesses.

[Eduard @edu_lait]

@markproduct I don’t know a single founder with a remarkable product who post 5 times a day. It’s a matter of choice: either you build something outstanding that people will remember you for or you post 5 times a day.

[Eduard @edu_lait]

@NickBYT_ @IntCyberDigest Copycats always lose.

[Nick Bencino S @NickBYT_]

The faceless thumbnail era is over.

I studied 23.13 million thumbnails with TubeAI

From 2020-2023, thumbs with a face underperformed faceless.

In 2024 faces went positive at +3.3%

2025: +12.5%
2026 so far: +50.3%

Viewers want human content now.

Put a face on your next thumbnail.

[Eduard @edu_lait]

@thedankoe We are 50% animals and 50% machines. To deny either half is to deny our own nature.

[James Shields @scaling_shields]

i know a guy making $43,000/month sending cold emails to people who left 1-star reviews for his competitors

not joking

he scrapes trustpilot and g2 for every 1-star review in his niche

finds the persons linkedin

pulls their email

sends them one message:

"saw your review of [competitor]. we built [product] specifically because of complaints like yours. want to see it?"

reply rate: 11.4%

for context the average cold email reply rate is 0.3%

his is 38x higher

because rather than just emailing strangers, hes emailing people who are already pissed off and actively looking for an alternative

they JUST took time out of their day to write a paragraph about how much they hate the thing you replace

theyre literally the hottest lead on planet earth

and theyre free public information sitting on review sites

he showed me his process:

step 1: filter trustpilot for 1-star and 2-star reviews of top 3 competitors posted in last 90 days

step 2: copy the reviewers name into linkedin sales nav

step 3: pull email with apollo or instantly

step 4: send the email within 72 hours of them posting the review while theyre still mad

step 5: appointment setter calls every positive reply within 5 minutes

close rate on these calls: 41%

because the entire sales conversation is "what did they fuck up" and "heres how we do it differently"

literally no convincing or educating needed

no overcoming objections about whether they need the category

they already bought it once

they already know they need it

they just need it from someone who doesnt suck

last month he scraped 290 negative reviews

found emails for 203 of them

got 23 positive replies

booked 19 calls

closed 8 deals at $4,200 average contract value

$33,600 in revenue from reading complaints

the craziest part

three of his customers told him they were ABOUT to switch to a different competitor before he reached out

he intercepted them mid-churn

one guy said "i literally had the contract open in another tab when your email came in"

timing is everything

most people are cold emailing prospects who dont even know they have a problem yet

this guy is emailing people who just spent 20 minutes writing a essay about their problem on the internet

every 1-star review is someone announcing "i have budget, i have pain, and im shopping right now"

your competitors are generating your lead list for you

theyre spending $50K on ads to acquire a customer

that customer hates them

writes a review

and you email them for free and close them in one call

right now theres probably 200 people who reviewed your competitor in the last 60 days

theyre all reachable

theyre all in market

and theyre all ignored because everyone thinks cold email means emailing cold people

these people are on fire

go put it out

p.s. if you want us to setup a cold email system that books you 10-30 calls per month - DM me "COLD"

(you ONLY pay for qualified leads)

[Eduard @edu_lait]

@scaling_shields Great example of innovation.

[Eduard @edu_lait]

@MapsAfrican Literally met only 1 person with the surname "Korhonen" in Finland.

[Eduard @edu_lait]

Native speakers quite often use their language less precisely than people who learned it later in life.

They rely too much on overused words and constructs without understanding what they mean or being able to define them.

Learning another language rewires your brain to be able to spot what doesn't make sense - and, as a result, to innovate.

This lets you see the world differently, speak your own language better, and have a new language to express yourself in.

[Eduard @edu_lait]

@SecScottBessent @grok is this true?

[Eduard @edu_lait]

@naval In essence, the left are trying to ban gravity. Because it is not fair that we can't fly.

[Dividend Growth Investor @DividendGrowth]

I often think about this

[Eduard @edu_lait]

@NickBYT_ MrBeast is an absolute beast. He is the kind of innovation on YouTube.

[Eduard @edu_lait]

@stats_feed The brain is like: "finally a human is asleep, now I can do what's actually enjoyable".

[Eduard @edu_lait]

Authenticity is key to innovation.

If we are not authentic ourselves, it means we are copying somebody else.

Copying is the opposite of innovation.

[Eduard @edu_lait]

Harry Potter’s multi-voice audiobook series by Audible is a good example of innovation.

They took books millions of people love.

Then applied the best aspects of movies that are easy & inexpensive to implement (sound effects, voice actors).

And offered us the new version of audiobook in addition to Steven Fry’s work to choose from.

These books currently have 3X times more positive reviews on Audible than Fry’s variant.

[Eduard @edu_lait]

@thedankoe Write it and then actually articulate it.

[Eduard @edu_lait]

There are so many new markets in the world to enter and innovate in.

Markets nobody is serving.

And yet traditional online businessmen choose to oversaturate already inflated markets and attack with volume.

Instead of creating something new and serving people who are desperate to be served.

When we innovate, we have no competition.

We literally run laps around them while they try to catch up, exhausted.

[Leila Hormozi @LeilaHormozi]

Everything you want is on the other side of one hard conversation.

[Ben Meer @SystemSunday]

The 6 brain chemicals that impact performance

(and how to hack them for your success):

[Eduard @edu_lait]

A sign that you are good at innovation is a monopoly.

Your product has to be so good and your market so special that nobody knows how to get close to you.

That's how you know you are at the frontier.