Egle R

digital | SaaS | adtech 🌍

[AdTechGod @AdtechGod]

Let’s discuss this:

Is open exchange programmatic inventory lower quality?

I have my opinions but would love to hear some feedback.

.@Digiday

[Egle R @egle_ri]

Traditional media spend is dropping in US this year, but digital is growing. Do we see the same trend in other parts of the world? #Mediastats #digitalmedia #media2023 https://t.co/7DkyleAUvB

[Egle R @egle_ri]

Shift in programmatic media buying is happening and the trusted marketplace is just one of the reasons why it's happening #media #marketplace https://t.co/vaRSOKB43F

[Egle R @egle_ri]

Good read! My takeaway is that it’s important to measure performance by customer value segments, not just general numbers. It may reveal a completely different picture. #customerexperience

[Harvard Business Review @HarvardBiz]

Digital customer experiences can, and often do, go wrong. Here’s how to find and use opportunities to get it right. https://t.co/yuHWSl94c8

[The Verge @verge]

Microsoft Bing hits 100 million active users in bid to grab share from Google https://t.co/zDuhMuLsR5

[IAB @iab]

Casey Campbell (@gameloft): "I’ve seen brands experimenting with the #metaverse, console games, etc. It’s easy to forget the power of mobile games. You don’t have to own expensive consoles or have any special software. Now, everyone is a #gamer." #IABPlayFronts

[Egle R @egle_ri]

It’s an old fact that “more attention means more sales”. It would be great to see more solutions and tools to measure this properly. #Advertising

[Digiday @Digiday]

The media agency world seems to be in agreement that attention metrics can be an important metric to factor into planning and executing campaigns for clients.

Read more: https://t.co/wmmBUtrY16

[Egle R @egle_ri]

Your ICP list is not infinite. Don’t burn it out #salestips

[Egle R @egle_ri]

This article is a promo for snowflake, but the real need for independent #data clean rooms is there. Who wants to keep their data with companies that also own media and advertising business? https://t.co/GRj1BUFeph

[Egle R @egle_ri]

All eyes are on #ecommerce #data now.

[Egle R @egle_ri]

https://t.co/NyWJkNN7ip

[Digiday @Digiday]

A deal would give The Trade Desk real skin in the retail media game. But an agreement of this magnitude is also tinged with risk. There are reasons for executives at both companies to be wary of a potential deal. https://t.co/kB6amYi8N4

[Advertising Week @advertisingweek]

DoubleVerify’s 2022 Four Fundamental Shifts in Advertising & Media report is out now —spanning over 18 countries and 9 regions. CTV, social and where consumers' appetites lie, the evolution of online shopping and much more. Download your copy here! https://t.co/jixiB0W04z

[Egle R @egle_ri]

What is the first step to #Metaverse for marketers?
Blended in-game.
- The audience is already there. 2.69M gamers today
- Standards for 3D are introduced by iAB
- Technology is there too for #programmatic #advertising with measurement, targeting and verification.

[Egle R @egle_ri]

@vytaspaukstys is presenting trends and innovations at Eskimi breakfast #metaverse #ingameadvertising #adtech @eskimidsp

[Egle R @egle_ri]

Great Eskimi Breakfast discussion in Warsaw on how to decode new addressable audiences on #ingame and #ecommerce

[Egle R @egle_ri]

Building on test & learn. Harder to coming, but brings more value to the client. #SaaS #salestech

[Ad Age @adage]

Blended in-game ads deliver opportunities to tap into an expansive, growing audience, and a chance to experiment with new strategies to reach engaged gamers. More from our Publishing Partner, StackAdapt.

https://t.co/zhkzYg34Zm

[Auren Hoffman @auren]

Want to build the next big thing in adtech?

try optimizing creative

“This industry spends way too much time optimizing efficiency when they should be optimizing efficacy.” - @tkawaja on World of DaaS

[Bloomberg @business]

EXCLUSIVE: The US Justice Department's antitrust division is preparing to sue Google as soon as next month, capping years of work to build a case that the Alphabet unit illegally dominates the digital advertising market https://t.co/Bq5zTbMlAV