Einat Hoobian

Head of product @wix,
SEO at heart. building products for over 200M sites for a better & easier marketing life

[Einat Hoobian @Ehoobi]

@Microsoft @Wix Full guide here: https://t.co/DM72Njecez

[Einat Hoobian @Ehoobi]

We partnered with @Microsoft and released the NLWeb for @Wix users!
Wix users can connect their sites to NLWeb, Microsoft's open-source framework so AI agents can ask their site questions and get accurate answers based on your content, not a hallucinated version of it.

[Avishai Abrahami @Avishai_ab]

Websites are evolving into machine-readable infrastructure for AI.
We’re working with @Microsoft to bring NLWeb into @Wix, so any site can connect to the agentic web directly from the dashboard, no code needed.
As search becomes conversational, it’s no longer just about ranking.
It’s about being understood and used by AI

[Maor Shlomo @MaorShlomo]

I can finally share that base44 passed $100M ARR,
and is growing faster than ever.

This makes us one of the fastest companies to do so.
Definitely the fastest without VC backing :)

I'm taking some time to digest.
This milestone is surprisingly emotional for me, to be honest.
Maybe it's just reflecting on how crazy this past year has been.
I'll probably post some stuff i've learned from powering through it.

But for now -
I want to thank our users, for trusting us to turn their wildest ideas into reality.
For building their businesses on our platform.
And for pushing us to be a better product every day.

Base has by far the wildest,
most valuable community in this market,
and it’s not even close.

And lastly,
It's hard to state how much I'm grateful for the Base44 team.

Thank you for being there with me, in the trenches, on this generational run.

You're the most talented, hard working, sometimes funny people I've worked with.

------

5 million users later, It's still day 1 for base44

[SearchEngineJournal® @sejournal]

Wix Introduces Harmony AI Website Builder. via @martinibuster: https://t.co/4KCGJpZjhZ

#seonews #SEO

[Einat Hoobian @Ehoobi]

@Wix Harmony is live!

[Avishai Abrahami @Avishai_ab]

Finally I can share this with you: @Wix Harmony is live!

Our new flagship AI website builder that provides a first‑of‑its‑kind hybrid experience: vibe coding with full drag‑and‑drop control, all built on Wix’s enterprise‑grade infrastructure.

I can’t wait to see what our users will build with it.

I wrote about why we built it and how it connects to the future of web creation. Full post: https://t.co/dyPBi7fbkT

[Wix @Wix]

Mastering #SEO can mean big things for your business, and mastering informational keywords is a big step in the process.

We’re breaking it all down in a thread 🧵

[Nir Zohar @nirzo]

Watching partnerships evolve into innovative tools for modern digital design is inspiring. Check out the @WixStudio x @pantone Color of the Year 2025 Web Capsule.

[Einat Hoobian @Ehoobi]

Wix Recognized as the Most Accessible Website Platform CMS and Best SEO Performer 🚀https://t.co/T9elLWe4fY

[Nir Zohar @nirzo]

Another great achievement by the team @Wix - best SEO on the internet
From the report:
"...it is no surprise Wix takes the lead in SEO as well, scoring a perfect 100 for both mobile and desktop."

[Wix Studio @WixStudio]

Join us Dec 3 for a live webinar with @Ehoobi, Paz Dekel, @MordyOberstein and @CrystalontheWeb. They’ll round up 2024’s standout #SEO releases—from AI solutions to #a11y features—and give you a sneak peak at what’s to come in 2025.

Save your spot: https://t.co/zJQw1vmRyZ

[Einat Hoobian @Ehoobi]

Check out our special Accessibility website @Wix

[Mordy Oberstein @MordyOberstein]

A special Accessibility-focused Searchlight hit inboxes!

Did you miss it?

🟠 Insights on accessibility from @Wix's own accessibility specialist Neil Osman

🟠 @ashleymadhatter on how to make content "accessible" to your audience

🟠 A sneak peek at our next webinar with @5le & @seosmarty

🟠 Is Google at war with affiliate sites? @glenngabe weighs in

🟠 A look at RankiX a new @Wix app from @ProRankTracker

🟠 Content from @geochingu @CrystalontheWeb @TheCoolestCool @naomifparker & @Crystal3Ortiz

🟠 It's New! with @gregfinn & @rustybrick!

Get next month's edition sent DIRECTLY to you! https://t.co/vp1IgaqZ1e

[Nati Elimelech @Netanel]

6 months ago, I wrote an opinion piece for the @Wix #SEO hub reconsidering the benefits of using AMP.

Starting August 1st, we will be sunsetting AMP and will 301 redirect the AMP URLs to their corresponding blog posts.
It is time to kill it with fire 🔥🔥

[Mordy Oberstein @MordyOberstein]

🚨 @Wix /@WixStudio SEO Update!

We now automatically add Image Structured Data Markup for the following page types:

🟠 Forums
🟠 Groups
🟠 Bookings
🟠 Online Programs

Of course, you can customize the automated markup added!

Great job @Netanel & crew!

[Mordy Oberstein @MordyOberstein]

Get a grip on content distribution with @TheCoolestCool's latest on the @Wix SEO Hub!

https://t.co/6tLX99sive

[Wix Studio @WixStudio]

That's a wrap on #brightonSEO 🙌
Over the last couple of days, we hosted a pre-event dinner, @CrystalontheWeb led a panel with agency owners, and our team had the pleasure of meeting some of the industry's top marketers.

Big shoutout to everyone who stopped by our booth 🤝

[George Nguyen @geochingu]

I wish I was a better photographer 🫠 getting to attend the Wix dinner is always a highlight for me because I'm reminded of the quality of people I get to call colleagues. Looking forward to another great #BrightonSEO

[SearchEngineJournal® @sejournal]

Wix Partners Can Now Sell Templates in Wix Marketplace. via @martinibuster: https://t.co/AIm0vNvD9L

#seonews #SEO

[Mordy Oberstein @MordyOberstein]

Huge turn out at SEOFomo + @WixStudio! Great panel @iPullRank was epic (of course!) - Brilliant insights from @lilyraynyc @chrisgreenseo etc! @rustybrick was there. @NickLeRoy and @JShehata jumping in as well!!!

Huge shoutout to the amazing @aleyda!

[Crystal Carter (she/her) @CrystalontheWeb]

New on @Wix SEO Hub🔥 Live SEO Audit: AI assisted content https://t.co/um8izVZuKi