If you don't trust the product
you won't be able to market it as a CEO.
Your team will be able to do it but you'll never be able to do it.
90% of the people who have scammed people or sold some rubbish to people are the one who believed in their product regardless of it beingBS
Brian Armstrong is the founder of @ResearchHub.
He just held a 30-minute fireside chat at ResearchHub's first in-person conference.
What he announced today is poised to redefine the future of research.
Here are the top 5 takeaways from #SciCon2024:
If you're having trouble zooming out bring outsiders into the conversation. People who don't regularly use hammers are less likely to be distracted by the hammer sitting in front of them. Once you identify the strategy it becomes easier to play with different tactics. (3/3)
We often lose sight of the strategy and fixate on the tactics and the tools and become dependent on them. But tools can be the subtlest of traps. Just because Hammer is sitting in front of you doesn't mean it's the right tool for the job. (1)
only when you zoom out and determine the broader strategy can you walk away from a Flawed tactic. To find the strategy ask yourself what problem is the tactic here to solve. This question requires abandoning the what and how and focusing on why. (2)