Heather Hawkins

Brand and visibility consultant specializing in human performance and transformative tech.

[Heather Hawkins @elevation_strat]

@JustinLehmiller Fascinating topic, but good Lord, the utterly masturbatory vocal gymnastics made it nearly unlistenable. Might be best suited for transcription.

[Heather Hawkins @elevation_strat]

@alainacalce I'm interested!-- 20+ years in brand communications (specialty: public relations/earned media), 10+ years in health and wellness-- sextech and women's health are 100% in my wheelhouse! [email protected] (I don't have the famed blue check, so can't DM you.)

[Heather Hawkins @elevation_strat]

Thanks to @eklidbury and @TriathleteMag for the look at the new kid on the endurance sports nutrition block, Fastfood!

[Triathlete Magazine @TriathleteMag]

Your guide through the goopiness ✅

Taste, palatability, energy spikes, ease-of-opening—we’ve thoroughly tested nine different energy gels for triathlon ⤵️
https://t.co/w2jSOb1GMi

[Heather Hawkins @elevation_strat]

@CTrepany @usatodaylife Epic news, Charlie-- I'll for sure be in touch as I work in that world-- Enjoy the wellness beat!

[Heather Hawkins @elevation_strat]

@FueledbyLOLZ Hey, Hollie- I'd love to set you up try out Fastfood's hydration drink-- https://t.co/hkWfVNCYfT -- Good stuff, and I think you'd love it! Drop me a DM if interested.

[Heather Hawkins @elevation_strat]

@nomadicmatt Isn't the clear response "due to several reasons, I am unable to do that"?

[Heather Hawkins @elevation_strat]

@geoffwoo If you don't already, you should 100% know @AndrewHerrBio of Fount (based in LA)! He led human performance/biotech strategy efforts for the military for years and runs an AI-enabled human performance startup. You guys would geek out like gangbusters! https://t.co/mOAnHbxElL

[Heather Hawkins @elevation_strat]

@PRisUs What if I want to be interviewed for Danny Bonaduce's Best Known CEOs in All of Ever on 2,000 hotel room closed caption TVs nationwide? How much will that run me?

[Heather Hawkins @elevation_strat]

Endurance writers looking for angles out of Ironman Lake Placid: Drop me a note! Adam, founder of sports nutrition brand Fastfood is training all week with sponsored pro, Joe Skipper. Both highly ranked in their respective fields, approaching the race from Pro/Joe points of view.

[Heather Hawkins @elevation_strat]

Cool development from former client, Psycheceutical. I love what this company is doing in the world of psychedelic therapies. https://t.co/Dbdc25aPN9

[Heather Hawkins @elevation_strat]

@weareyourfek I enjoyed it when I would find myself getting pulled into the sports writing there when doing general NYT reading, yet I would never seek out a sports-only media destination (except for work.)

[Heather Hawkins @elevation_strat]

This is disappointing-- even as a non-"sports person" (or at least "non-team-sportsball" type person), I found the approach of the NYT sports page refreshing. https://t.co/jhSZyz3Kct

[Heather Hawkins @elevation_strat]

@byDavidGardner This is disappointing news-- even as a non-"sports"-person who works in the world of sport, I personally enjoyed the lense through which they viewed sports stories. It was refreshing from a print daily.

[Heather Hawkins @elevation_strat]

@nmasc_ I put it in the pouch-type saag paneer that never has enough paneer for me, if I don't feel like making paneer from fresh (only way to get it here in the mountains.)

[Heather Hawkins @elevation_strat]

@JWLevitt 'Bout time, SUMMER!

[Heather Hawkins @elevation_strat]

Sports nutrition writers-- I'm working with the crew at Fastfood. Hit me up in DM if you've not yet had a chance to check out this new real food sports nutrition brand!

[Heather Hawkins @elevation_strat]

@SageCanaday @gazzellie IT IS?! TIL I've done literally half of my PRs "doped"! Don't tell the @Strava people that my 5-year run as the standing FKT on "Local pond, clockwise" was nefariously earned.

[Heather Hawkins @elevation_strat]

@emkap3 @stacespeaks Agree HARO is... unique... on the publicist side, too. I put through a response to something the other day. It ran without the person reaching out and with my client IDed as whole new job/company than what I provided.

[Heather Hawkins @elevation_strat]

@stevemagness 1000% this! It's a massive missing piece in much of the health and wellness world-- You almost have to self-prescribe the approach you want to take before talking to an expert, because most experts will always and only apply one "cure." Agnostic expertise is sorely lacking.

[Heather Hawkins @elevation_strat]

@TheCannaWriter Fascinating question. I have done brand work in the cannabis wellness space, yet have such a bad reaction to THC I can't even do "full spectrum" CBD myself. Yet, I believe in the benefit of these medicines for the right people. I guess that makes the answer "it depends."