Elle

Helping ambitious businesses drive revenue growth through brand, marketing & digital transformation | Delivering ROI & maximising LTV | D2C, B2C, B2B

[Elle @ellieshepp]

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[Elle @ellieshepp]

December energy incoming: purpose, alignment and extraordinary people. Grateful the moments that inspire me. ❤️💫 https://t.co/7jYQhFnRlf

[Kevin DeShazo @KevinDeShazo]

Great teams don't always agree. They have the difficult conversations in order to get better, to uphold the standard, to fight for each other rather than against each other.

Avoiding conflict prevents growth, undermines trust and fractures culture.

Lean in. Do the work.

[Katelyn Bourgoin 🧠 @KateBour]

The smartest people I know are willing to say 3 very scary words:

“I don’t know”

Those words are often followed by:

“But let’s find out”

[Maya Angelou @DrMayaAngelou]

"You must not be bitter. Bitterness is like cancer. It eats upon the host. It doesn't do anything to the object of its displeasure." – Maya Angelou
Dr. Angelou turned struggle into strength, proving that resilience and love can heal. Her words continue to inspire change.
#MayaAngelou #28DaysofMaya #BlackHistoryMonth

[Katelyn Bourgoin 🧠 @KateBour]

Many marketers confuse listening to their customers with asking them what they want

It’s not the same

Don’t ask your customers what *think* they’d do

Observe them and ask about what they *actually* do

There are golden nuggets buried in their buying stories

[Elle @ellieshepp]

@iamyesyouareno 😮

[Kevin DeShazo @KevinDeShazo]

Holding people accountable doesn't mean you're against them, it means you're for them. It means you're fighting for their best, that you care enough to not allow them to settle for mediocrity.

The key is in how you hold them accountable.

Call people up, not out.

[Greg Berge @GregBerge]

Talent sets the floor for a team.

What separates good teams from great ones?

1.Commitment
2.Toughness
3.Mindset
4.Competitiveness
5.Leadership
6.Culture

The best coaches don’t leave these to chance.

They develop them.

[Robert Griffin III @RGIII]

Never take for granted the people willing to stand in the rain with you when they have the choice to stay dry.

[Kevin DeShazo @KevinDeShazo]

You can do the work, make the play, get the job done. But are the people around you better because of your leadership?

Be as committed to being a great teammate and leader as you are to being great at your craft.

[Elle @ellieshepp]

In marketing change is the only constant.

Resilience helps you navigate the unknown.

[Elle @ellieshepp]

People can sense authenticity.

Your brands story should be honest, not just strategic.

Insight: Audiences are savvy - they can tell when a story is crafted just for effect.

Tip: align your marketing message with the brands core values. A genuine story will resonate longer…

[Elle @ellieshepp]

Adaptability over perception.

Insight: the most effective leaders are adaptable, not perfectionists.

They don’t wait for the perfect plan - they execute, learn and iterate.

Tip: encourage your team to take calculated risks and treat failure as a learning tool, not a setback

[Elle @ellieshepp]

Can you confidently answer..

Do you know what your customers do right before buying your product?

Can you name their top 3 hesitations in the purchase journey?

Do you understand why they choose you over competitors?

Is there any friction in the customer journey?

[Elle @ellieshepp]

Listen First, Launch Second.

Too many brands create products & campaigns based on what ‘they’ think about their product.

Rather than investing time upfront to into understanding how what they are selling, makes a difference to customers lives…

[Elle @ellieshepp]

If you don't know who your customers are, can you really grow your business?

They're a human with emotions and have specific problems seeking solutions.

When we truly understand their motivations and how to meet them as humans not just by their metrics, things shift.

[Elle @ellieshepp]

Stop assuming. Start asking.

It's the highest-ROI marketing investment you'll ever make.

[Elle @ellieshepp]

Strategic clarity truly is everything.

Pausing to align on direction before executing can make all the difference…