The hard truth about payments
Most new payment methods fail because they treat payments like a product. Payments is infrastructure. Infrastructure scales on different terms.
Consumers liked wallets with rich incentives. Merchants liked the idea of cheaper rails. Yet, many payment methods promising these outcomes failed. “Liking” is simply not enough.
The payment methods that scale fade into the background. Cards succeeded because they became the ambient protocol of commerce. People just trust them to work. No questions asked.
Friction, too, is misunderstood. Most friction is fatal: merchants won’t re-platform for marginal gains, and consumers won’t abandon convenience. But sometimes friction is transformative. One-time pain leading to permanent shift. I’ve seen many examples of both.
The real story of payments is not products winning customers, but infrastructure replacing infrastructure. And that work is more about plumbing than marketing.
The next decade will split into two tracks. One will optimize existing rails, try to fix what’s broken and defend share. The other will attempt a complete rewiring of payments as we know it. Almost everything else will prove irrelevant and short-lived.
The hard question is whether, in ten years, commerce will still be running on upgraded versions of today’s rails or on something entirely new that we don’t yet recognize as payments at all.
Processing fees are just the tip of the payments cost iceberg.
In this @Fin_Revolution article, I break down how a holistic approach to payments helps US businesses unlock hidden cost savings and accelerate growth.
The current state of ecommerce ⬇️
- Average conversion rates are around 2% to 4%
- The average payment authorization rate is around 85%
- Fraud still costs businesses and consumers billions of dollars each year
We've got a lot of work to do still, and that’s so exciting!
SaaS platforms embedding financial products unlock new revenue streams and boost retention.
Join @Adyen and @BCG on March 12th to learn:
🔹 Latest trends & success stories
🔹 Maximizing ROI with embedded financial products
🔹 Key GTM & integration strategies
Register now ➡️ https://t.co/Mz7b2jsyKi
.@Adyen is bringing a stellar team to #MRCVegas25
Stop by booth 408 to talk all things payments and see how the world's largest businesses optimize auth rates while keeping fraud under control.
Check out @davistrazza insightful interview in @tsgpayments Executive Interview Series. This is a must-read for anyone curious about the future of payments, AI in financial tech, and how businesses can stay ahead of the curve.
https://t.co/yBHBoPMIDA
Join our Adyen Uplift experts Hannes Michelke and Mohamed Mehanna in our exclusive webinar. 🚀
They will shine more light on the technology behind our AI powered solution, and provide insights on increasing the payment conversion rate by up to 6%. Word is, they'll also drop some actionable tactics you can use right away 👀
If you're in payments, this is a conversation you can’t afford to miss!
Secure your spot now: https://t.co/sPCahrpO7a
#Payments #AI #RevenueGrowth #Webinar
Our Adyen Account Management team is hiring in #SF and #NY.
Current openings:
San Francisco
- Account Manager: https://t.co/S1aA3IMJS6
- Senior Account Manager: https://t.co/QDXNXXUg7T
New York
- Account Manager: https://t.co/5jI3OWVGQ7
- Senior Account Manager: https://t.co/g21ED21bFb
Since Adyen's founding in 2006, we've forged our own path with unique decisions. The AM team drives Adyen's commercial success by fostering strong ties with major enterprise firms, boosting innovation, efficiency, and long-term success.
Join us to help make Adyen the ultimate payment powerhouse. Our fintech is poised to underpin the world's smoothest transactions—online, in-person, and everywhere in between.
"Aghanim's promise to mobile game studios is to enable only high-value, cost-effective payment systems to protect against cannibalization of distribution costs. Adyen enables us to succeed in this ..." https://t.co/K6jAmjRXeE
“Powered by Adyen for Platforms, Meal Ticket Payments enables food service distributors to support multiple payment methods and currencies, while streamlining their operations." https://t.co/7wK5KFsMxD
InvoiceASAP will leverage Adyen’s single global solution (Adyen for Platforms), which enables users to sign up, sell and get paid through a single solution. https://t.co/DjvsIcCByk
@Adyen announces our partnership with @Olo and expands our significant reach into the hospitality sector. A recipe for success! https://t.co/AmVtuz3B73