Emille

multilingual chatterbox who loves tweeting about world travelling experiences and the life overseas. a mon-fri workaround enthusiast. an artist in spare times.

[Emille @emillerosa]

@stannostudio and i find it hard to imagine a us traveler going to europe for the first time using anything other than the og google flights + booking/tripadvisor combo to book their trip tbh. travel optimization is for frequent travelers but not everyone is ready for this conversation

[DAN KOE @thedankoe]

How to master any skill fast:

- stop studying
- outline a project
- start building it
- hit a roadblock
- figure out how to overcome it
- repeat 4 and 5 for the rest of your life

Most people don't get past 1, the rest spiral into complacency after 4.

[Greg Brockman @gdb]

taste is a new core skill

[Emille @emillerosa]

"detach. not because you don’t care but because your peace is worth more than anything temporary."

[Reads with Ravi @readswithravi]

THIS:

[David Rumsey @DavidRumseyMaps]

TeleGeography, Inc. has been mapping global telecommunications since 1996. Their maps illustrate the remarkable growth of the Earth’s communication exoskeleton, formed by undersea cables and satellites. Explore 37 of their maps at: https://t.co/dQhm2gt4mS

[Emille @emillerosa]

petition for @bookingcom to create a genius level 4

[Emille @emillerosa]

traveling solo is great bc you get to eat all the bread at restaurants alone

[Emille @emillerosa]

I have an identity crisis every time I need to cross the street in germany

[Orange Book 🍊📖 @orangebook]

Your most valuable assets will be the same in twenty years:

- a healthy, fit body that shows discipline
- a clear mind that shows ambition, curiosity
- a loving family and loyal friends who care
- the freedom to live on your own terms
- a meaningful purpose that makes you grow

[Emille @emillerosa]

@the_focusfuel @playclout @zmathews4

[Emille @emillerosa]

to forget a lipgloss at home is on the list of the worst things that can happen to the contemporary woman

[Emille @emillerosa]

happy. friday. (!!!)

[Matthew Kobach @mkobach]

One thing most people not in marketing misunderstand about marketing is that they think it’s about launching a “big campaign” or creating flashy looking videos.

In reality marketing is the building of a complex well-oiled machine. And depending on your business, that machine requires different components to work at full capacity. So while a big flashy campaign can be part of a larger marketing strategy, it’s only one component.

I’ll use @slice as an example. We are a B2B2C company. That is, we first need shops to adopt our product, and then we need consumers to order through our app (or a shop’s website).

So we could launch a big flashy campaign that gets more consumers into our ecosystem, but how does that activation fit in to our larger marketing machine?

Well a lot of things have to be considered first. Is this a regional campaign or National? Do we have sufficient shop penetration in that city? Is this an awareness campaign (aka, “We’re Slice, nice to meet you) or do we assume some level of familiarity (aka, “remember us, we’re the cheapest way to support your local shops”).

And depending on the answers to those questions, what’s the next touch point for those customers? If they see the ad and use our app, how do we get them to use it again? And again? And again?

Big flashy campaigns are great for a short term sales boost, but you need your marketing machine working at full capacity to fully capitalize on that investment.

And this is just one example.

This example doesn’t even touch upon the B2B side (which can also include collaboration across sales, product, GTM, and customer success), the brand side, product marketing, ABM, organic social media, performance marketing, and dozen of other marketing efforts that might be necessary components of a company’s marketing machine.

A great marketing leader isn’t someone who just comes up with great campaign ideas, or understands how to build a brand, or knows performance marketing inside and out. A great marketing leader is someone who knows what pieces are required for your specific marketing machine, and makes sure that they are working together in unison.

Great marketing compounds. And the best marketing leaders understand that getting the biggest bang for their buck requires building the right marketing machine.

[Emille @emillerosa]

@nubank preciso acessar a minha conta mas os emails de vocês com codigo de acesso NUNCA chegam na minha conta - como faço pra resolver isso???

[Emille @emillerosa]

everything that challenges you, transforms you.

[Emille @emillerosa]

life’s wild ride: one day you’re a teenager, and the next, you’re an adult thrilled about crackers and blue cheese

[Clint Murphy @IAmClintMurphy]

Today, I turn 45.

Here are life cheat codes,

I wish I'd known when I was 25:

[Emille @emillerosa]

i send pictures and screenshots to my therapist as an act of empathy for him because if i were in his shoes i’d be DYING to ask

[Emille @emillerosa]

be an example, not a replica/repetition : )))

[Emille @emillerosa]

random thoughts on a thursday afternoon im sorry and you’re welcome

[Emille @emillerosa]

one thing about me is that I love and admire people in silence on a daily basis

[Emille @emillerosa]

I be here liking posts and interacting with people who don’t know me, and people who have wronged me just bc (regardless of the situation) I believe they’re cool people and I appreciate they’re alive and showing up