The Node sits down with Guy Young, founder of @ethena.
From USDe and yield-bearing stablecoins to regulation, distribution and the challenge of reaching users beyond crypto-native audiences, the conversation explores what the next phase of stablecoin adoption could look like.
$ENA
Watch the interview: https://t.co/2Iw1kWPMQe
the thing i appreciate most about working with @gdog97_
he picked one of the hardest things to build in crypto, fully aware of how ambitious it was, because to him difficulty and competition were the signal he was onto something real
good interview with @CoinSharesCo, worth your time.
watch below
Excited to announce our collaboration with @Blackrock.
→Integration of USDe into BlackRock's Aladdin platform
→BUIDL as the primary asset for our whitelabel product
→Liquidity facility on BlackRock tokenized products
The integration of USDe on Aladdin provides unique institutional access for the >$20 trillion of assets managed by financial institutions on Aladdin.
super excited to get this one out. ethena has formally partnered with blackrock. usde is now integrated and distributed through blackrock's aladdin investment platform, which houses $25t of aum.
on top of that, buidl becomes the primary asset within our whitelabel products, plus a liquidity facility on blackrock's tokenized products.
.@benbybit on who actually won the last bull run: @ethena, Hyperliquid, and prediction markets.
"The rest - I don't know what's going on with them."
The early @Bybit_Official bet on Ethena looks pretty good right now.
Ethena's founder @gdog97_ on stablecoin-as-a-service:
"Issuers control the brand, get more of the economics, and control stablecoin issuance on their side. But they hand it off to an infrastructure partner that sits in the background and solves all the issues for them."
"This is where a lot of the space is going."
Ethena's @gdog97_ on scaling USDe distribution:
"It's a three-stage approach: DeFi to get off the ground, CeFi for more users in a crypto context, then TradFi/fintech as the final boss."
"The sequencing is already happening at some scale."
Introducing HyENA - the Internet Trading Engine with Native Rewards.
→ USDe-margined perpetuals DEX built on Hyperliquid’s HIP-3 standard
→ Earn rewards based on your USDe margin collateral while you trade
→ Idle margin becomes a productive savings account
→ HLPe combining trading returns and basis in a single vault token
→ Built directly on the core primitives of Hyperliquid and Ethena
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MegaETH's Amir on building $USDm with Ethena:
"Applications are forcing their users to pay additional capital to have their transaction processed. Over time that could discourage people from wanting to interact with these applications at all."
"What are revenue models that allow chain revenue to scale with adoption? Rather than acting at odds, how do we have them move up into the right together?"
Ethena Whitelabel is the answer 👉👈 🐇
@ethena@amiralmaimani
MegaETH on launching $USDM using Ethena's Stablecoin-as-a-Service:
"We were able to do the stablecoin, now bring all that yield in-house and hopefully create something that is synergistic with the growth of the chain and that scales with it."
"As the chain grows and the USDm supply grows, we collect more yield. We can deploy that into the ecosystem in various ways that hopefully attracts new apps. Those new apps hopefully attract new TVL, which increases the USDM supply."
@megaeth@bread_
Ethena founder Guy on what separates successful founders:
"It's usually the second smartest guy in the room who does the best. If you're the smartest guy and you're always told you're the best, you kind of get a bit lazy and comfortable."
"It's really the guys with the chips on their shoulders who are trying to prove something constantly who actually do the best in the end."
"We're all vaguely close together in terms of intellectual horsepower. The things I've found from successful people is just grit and not taking no for an answer - pushing ahead with more aggression than other people."
@gdog97_@KevinWSHPod
. @gdog97_ says Ethena SaaS Whitelabel will enable everyone who owns distribution to retain the economics of stablecoins:
"Stablecoins can actually be the biggest revenue driver of the entire chain"
When Guy talked about the interest Ethena’s getting on its SaaS Whitelabel:
“Since the @hyperliquidx proposal came out, and since we announced the @megaeth stablecoin we had 15+ different inbounds from chains, apps, wallets, wanting to do the same thing.”
@gdog97_@ethena
This September, we introduced Ethena Whitelabel: our stablecoin-as-a service stack.
Since its introduction, we secured major partners, including @megaeth, @suinetwork, and @jupiterexchange.
The world's largest chains and apps are choosing Ethena.
Learn more below on why ↓