Nebojsa Radovic

aka Nebo 🌌
growth × gaming × ad tech x ai, $2B+ in ad spend
🇷🇸 → 🌉

[Nebojsa Radovic @eniac]

Once you free your mind about a concept of
Harmony and of music being "correct"
You can do whatever you want

~ Giorgio

[Nebojsa Radovic @eniac]

@ariaradnia I was wondering what your YTD is as I remember you were closer to $100-120k when I started following you

[Nebojsa Radovic @eniac]

@vaske @zynga @Replit Upoznaj me sa ostalima haha

[Nebojsa Radovic @eniac]

After six incredible years I decided to leave @Zynga and join @Replit https://t.co/x9nlLIUiny

[Nebojsa Radovic @eniac]

@jeiting It’s possible. Ask @jasonfried

[Nebojsa Radovic @eniac]

@matejlancaric @zynga @Replit I can email it to you as well, just lmk

[Nebojsa Radovic @eniac]

@draganbabic @zynga @Replit Hvala lepi grome moj ⚡️❤️

[Nebojsa Radovic @eniac]

@lngspt @zynga @Replit <3

[Nebojsa Radovic @eniac]

@PeckoPivo @zynga @Replit Nista me ne slusas haha

[Nebojsa Radovic @eniac]

@ncerovac @zynga @Replit https://t.co/9LO35gEIQJ

[Nebojsa Radovic @eniac]

Two additional thoughts I wanted to share so this doesn't sound like another gaming doom-and-gloom story:

1. On Zynga and new content: Zynga has become increasingly good at developing and launching new hits, which is incredibly difficult in today's mobile gaming market. Strauss himself shared “We have the highest hit ratio in the business – knock wood – because of our strategy.”

2. On the future of UA: None of this means UA is dead. Far from it. I think the pendulum between UA and content has simply swung heavily toward content in recent years. And I believe AI will help restore that balance over the coming years, creating new opportunities for marketers.

[Nebojsa Radovic @eniac]

Format D creates incredibly clever, thought-provoking illustrations, all hand-drawn on his phone.

The kind of visual storytelling you’d expect from The New Yorker. Simple at first glance, yet layered with meaning, humor, and social commentary.

In an age of AI-generated imagery, it’s refreshing to see art that doesn’t look like slop but actually makes you stop and think.

https://t.co/MskDIrZRyx

[Nebojsa Radovic @eniac]

@aegoncap You have a cult like following in my DMs

[Nebojsa Radovic @eniac]

@aegoncap Aegom to 10k followers!

[Nebojsa Radovic @eniac]

@toma_isvecke @stefidzax Kako možeš ovako na presveti praznik Diwali da pričaš?!?

[Nebojsa Radovic @eniac]

@msuvakov Što je najgore nije u pravu veći deo godine

[Nebojsa Radovic @eniac]

@stefidzax Ma zna naravno, samo ga boli uvo

[Nebojsa Radovic @eniac]

Here's the solution for those who haven't offloaded swiping to personal agents.

And let's all agree for once that swiping is extremely inefficient.

[Nebojsa Radovic @eniac]

@xc_giovanni_ge @JaradCapital Oh I fully understand the reason for algo changes, which is not the case with MJ’s decision to play baseball

[Nebojsa Radovic @eniac]

Not sure I fully get the analogy.

Me personally - I saw some of MJ's post-baseball comeback numbers. Decent but not prime MJ. Advertisers had doubts; some publicly complained about inefficient spending last quarter. Doubts led to suspicion.

I do not think this is worth dwelling on further though. You did great, and that’s all that matters now. I’ve said for years that Applovin shows what operational excellence can do, and this quarter is another proof. The market might shrink and advertisers might leave, but you’ll make sure every base is covered 100% of time and that’s what matters for long-term investors.