Binary

Building the Passenger OS. Connecting brands with millions of passengers every month through Binary TV. Advertise with us: [email protected]

[Binary @enterbinary]

A dot. A little curiosity. A steady flow of enquiries.

Our latest Binary TV ad lets passengers experience what we sell: attention.

The lesson? Give people time to notice, unlock, aim and scan.

Scans matter. Enquiries—and what they turn into—matter more.

[Binary @enterbinary]

Creative stopped being scarce the moment marketers started calling AI output good enough and shipping it. Once making is free, the only thing left with a price is where it runs.

[RedTech News @RedTech_News]

.@getpodeo, the leading podcast platform in the MENA region, has launched an exclusive distribution channel in partnership with Binary Media, a passenger experience platform that reaches millions of taxi passengers across the UAE. #audio #podcasts
https://t.co/tOLVne5iFi

[RTA @rta_dubai]

معالي مطر الطاير المدير العام ورئيس مجلس المديرين في الهيئة، يتابع ميدانيا سير العمل في المواقع المتأثرة بتجمعات مياه الامطار في بعض شوارع الامارة، ويطلع على جهود فريق إدارة الأزمات والطوارىء، للتعامل مع تاثيرات الحالة الجوية الاستثنائية، والخطط الموضوع لاستعادة تقديم خدمة المواصلات العامة.

[RTA @rta_dubai]

Dubai’s #RTA launched today, Tuesday, March 19, an innovative project aimed at bringing happiness to taxi riders in the emirate. It involves the introduction of 4,500 state-of-the-art interactive screens that provide passengers with a diverse array of premium lifestyle, news, entertainment, offers, and promotions on the go.
To read full news, visit https://t.co/cr4RSJR5cG
@halaride

[TmarTn @TmarTn]

Sony and Honda are teaming up to build electric vehicles focused on entertainment like music, movies and PS5

They believe the entertainment focus is their major strength against Tesla

First car coming 2025

[Elon Musk @elonmusk]

Ability to stream YouTube & Netflix when car is stopped coming to your Tesla soon! Has an amazingly immersive, cinematic feel due to the comfy seats & surround sound audio.

[Elon Musk @elonmusk]

@paraga So how do advertisers know what they’re getting for their money? This is fundamental to the financial health of Twitter.

[Binary @enterbinary]

@CampaignME @halaride @rta_dubai @careem Thank you @CampaignME please connect with us for more details

[Campaign Middle East @CampaignME]

In partnership with Binary, @halaride, a joint venture between Dubai's Roads and Transport Authority (@rta_dubai) and @careem, has equipped a group of taxis with Onboard Entertainment Systems(OES).
#OOH #transport #Dubai
https://t.co/IQiYfAbDZU

[Binary @enterbinary]

@khaleejtimes Connect with us for any further information. Thanks
@khaleejtimes

[Binary @enterbinary]

@khaleejtimes Connect with us for any further information. Thanks @khaleejtimes

[Hussain Sajwani @HussainSajwani]

“Soul of Dubai" a great project to showcase Dubai's heritage. The 1st phase of the project will give taxi riders insights into the various experiences Dubai has to offer – using smart screens. I believe that this is an innovative way to engage & invite travelers to explore Dubai.

[Binary @enterbinary]

Advertisers, get ready to own the streets again with DOOH https://t.co/Rb6FOP77Wz via @thedrum

[Binary @enterbinary]

“There’s something very powerful about showing up in people’s everyday moments in their life."
#DOOH #media #outdooradvertising #OOH #oohadvertising
https://t.co/smqJFpQkDe

[Binary @enterbinary]

Brilliant Campaign

[Joe Vennare @JoeVennare]

ICYMI: @ouraring had quite the marketing campaign on election night.

The digital out of home effort featured a billboard in Times Square, reading:

“How did America Sleep on Election Night?"

America lost: 138,833,045 hours of sleep.

Super smart campaign.

[Binary @enterbinary]

Ultimately, the ability to advertise and to target products in real time to shoppers is the logical next step in modern marketing. https://t.co/BLA5ApkCow

[Binary @enterbinary]

Out-of-home (OOH) advertising is taking on a new lease of life in the wake of Covid-19 lockdowns, with 45% of American adults saying they are noticing the format more than before the pandemic began.
https://t.co/hIXpfVcRoY