Esteban Ribero

Psychologist. Strategist. Modeler. Adman. Currently leading the Planning and Insights department at Performics

[Esteban Ribero @eriberop]

Happy to be representing @Performics at #adweek with Nikki Isaac and @Microsoft

[Esteban Ribero @eriberop]

More than 31,000 immigrants have disappeared from Chicago in a decade. Hear the story behind the statistics in @metroplanners #DataPoints video interview with @SheharaWaas and Margarita Bernal #DataPoints #OurEquitableFuture https://t.co/H3oedVbiqz https://t.co/SFXeLEAMlk

[Performics @performics]

Burcu Agma @BurcuAgma VP Planning & Insights representing Performics at #VivaTech2019 at @MSFTAdvertising Changing Advertising Landscape panel

[Performics @performics]

Scott Shamberg, Performics US CEO: “Understanding intent is more important than ever because consumers are harder to please than ever.” #PerformicsPresents #AWNewYork

[MediaVillage.org @MediaVillageOrg]

Can search algorithms that sync with a person's mindset truly increase buying power? They already have. Read @weislermedia's Q&A with @Performics' Esteban Ribero #OnTheVillage, via @publicismedia: https://t.co/ggNWb2BKTV

[Esteban Ribero @eriberop]

https://t.co/X3ofQQXVuE https://t.co/tE4SNKCf1y

[Esteban Ribero @eriberop]

https://t.co/DM90PDIc4e https://t.co/Q9IAhtLOOm

[Esteban Ribero @eriberop]

https://t.co/DEo99HRlrs https://t.co/6JCOOQa3bd

[Esteban Ribero @eriberop]

https://t.co/7X8fIS0Ooc https://t.co/6JCOOQa3bd

[Performics @performics]

Predicting psychological distance to action through search. @Shawmohamed4, @BurcuAgma, @ProfHumphreys present their findings at #VivaTech2018 this week.

[Performics @performics]

Performics partners with Northwestern University & Bing at #VivaTech2018 to prove that Searcher Query Language Is a Behavioral Insights Machine https://t.co/kX4cbXs2Dy, @bingads, @medillimc, @NorthwesternU

[Performics @performics]

"Search isn't just a marketing channel. It's a behavioral insights machine, uncovering hidden consumer intent signals to inform media planning & optimization across all channels." New Intent Lab Study from Performics, @bingads & @medillimc #VivaTech2018: https://t.co/sZJrFWRbRM

[Performics @performics]

“We proved that consumers respond to relevance. Matching ad copy and landing page experiences to mindsets increased CTR by 228%” @BurcuAgma #VivaTech

[Mihiri Bonney @Mihiri_Bonney]

@BurcuAgma up against President Macron at VivaTech, yet attracted a large crowd! Power of Search. Power of @Performics :-) https://t.co/BcYDSj0SjV

[Microsoft Advertising @MSFTAdvertising]

“Search isn’t just a marketing channel for brands. It’s also a behavioral insights machine." - We partnered with @performics and @NorthwesternU to prove that search query language reveals behavioral insights into purchase intent in a new study. https://t.co/t0yFDf8xvR

[BurcuAgma @BurcuAgma]

With the mission of dissecting intent signals from search behavior and uncovering consumer mindsets, we created the Intent Scoring Algorithm! Check out our booklet for further details. #VIVATECH18 @performics

https://t.co/EFhauYt78Z

[Esteban Ribero @eriberop]

Performics and Northwestern University’s Intent Lab Digital Satisfaction Index™ (DSI) Reveals Steep Decline in Consumer Trust in the Internet | Business Wire https://t.co/WutxZ4hgRd

[Esteban Ribero @eriberop]

Why ‘Amazon Stores’ Is the Digital Equivalent of a Shelf in the Back of the Store https://t.co/5XZoPF1WlF

[Esteban Ribero @eriberop]

Performics Launches Amazon Ad Business https://t.co/AkHfAylSfy

[Esteban Ribero @eriberop]

Education is knowing what to do when you don't know