Top Tweets for #PerformicsPresents
Takeaways for marketers: 3.Content Relevancy Varies by Mindset #PerformicsPresents @performics @Google
Takeaways for marketers: 2. Fluid Journey, Fluid Mindsets #PerformicsPresents @performics @Google @ThinkwithGoogle
Takeaways for marketers: 1. Context Triumphs over Identity #PerformicsPresents @performics @Google @ThinkwithGoogle
“Data is sexy”... totally agree 😊 #PerformicsPresents
Equinox CMO Vimla Black Gupta: “Everything we do is a combination of substance and style, and art and science.” #PerformicsPresents #AWNewYork
Equinox CMO Vimla Black Gupta: “Everything we do is a combination of substance and style, and art and science.” #PerformicsPresents #AWNewYork
@Equinox and @Performics show best in class example of Intent Based Marketing where intent is leveraged across all marketing channels to drive increased leads and performance. Awesome! #PerformicsPresents @performics @Google #AWNewYork
Ryan Sullivan, Performics EVP of Performance Services, on Converting Intent into Revenue: “Understand the unique value of your customers and make your investments accordingly” #PerformicsPresents #AWNewYork
Esteban Ribero, SVP Planning & Insights at Performics: “The more concrete the language of a search query, the closer the consumer is to goal.” #PerformicsPresents #AWNewYork
Burcu Agma, Group Director, Planning & Insights at Performics: “Context triumphs over identity. Beyond demographics, we must understand the context of the consumer: fluid mindsets.” #PerformicsPresents #AWNewYork
Google’s Matt DelRe... The marketing funnel is no longer relevant...We believe INTENT is the new marketing funnel.#AWNYC @performics #PerformicsPresents @Google
Scott Shamberg, Performics US CEO: “Understanding intent is more important than ever because consumers are harder to please than ever.” #PerformicsPresents #AWNewYork
It's my first time @Adweek. At @Google HQ learning about how consumers find brands. No one knows more about how people search #Performics @performics #performicspresents
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