Esteban Ribero, senior vice president of planning and insights at Performics, calls search a “behavioral insights machine”: @MediaPost https://t.co/pbtiOTwT8U
El lenguaje utilizado en las búsquedas permite identificar dónde nos encontramos en el proceso de decisión de compra https://t.co/kD3nkmJfp2 via @puromarketing
“Search isn’t just a marketing channel for brands. It’s also a behavioral insights machine." - We partnered with @performics and @NorthwesternU to prove that search query language reveals behavioral insights into purchase intent in a new study. https://t.co/t0yFDf8xvR
"Search isn't just a marketing channel. It's a behavioral insights machine, uncovering hidden consumer intent signals to inform media planning & optimization across all channels." New Intent Lab Study from Performics, @bingads & @medillimc #VivaTech2018: https://t.co/sZJrFWRbRM
Performics partners with Northwestern University & Bing at #VivaTech2018 to prove that Searcher Query Language Is a Behavioral Insights Machine https://t.co/kX4cbXs2Dy, @bingads, @medillimc, @NorthwesternU