Eric Fettman

Director of Capabilities and Enablement at Cardinal Path

[Google Analytics @googleanalytics]

Eric Fettman of @CardinalPath uses behavioral precedence in Google Analytics 4 to tackle one of the most frequently asked analytics questions in recent years.

What are users doing before they convert? https://t.co/O6ekfCoGSN /by @ericfettman #measure

[Eric Fettman @ericfettman]

Excited for the new GA4 demo properties!

[Google Analytics @googleanalytics]

“The demo properties are a great way to learn Google Analytics 4." -- @ericfettman for @CardinalPath

Your Guide to Navigating the New Google Analytics 4 Demo Account https://t.co/Qc1j0FMkA7 #measure

[Eric Fettman @ericfettman]

Five days till #analyticsrising! Register, attend the sessions, and get actionable takeaways.

[Merkle | Cardinal Path @CardinalPath]

Why will thousands of marketers gather online for #AnalyticsRising 2020? Registration is free, you won't want to miss this: https://t.co/IJolq4Os8w

[Merkle | Cardinal Path @CardinalPath]

Why will thousands of marketers gather online for #AnalyticsRising 2020? Registration is free, you won't want to miss this: https://t.co/IJolq4Os8w

[Eric Fettman @ericfettman]

Looking forward to conducting a session on campaign/media data governance with @claravinesocial at #AnalyticsRising and to checking out the other sessions myself. Sign up!

[Merkle | Cardinal Path @CardinalPath]

Register for #AnalyticsRising 2020 and get practical strategies to elevate your marketing performance in a digital-first world.
https://t.co/kmaYzqp0da
#digitalmarketing #googleanalytics

[Eric Fettman @ericfettman]

Google Ads remains a critical marketing channel for most businesses. Join tomorrow's webinar and learn some expert approaches for optimizing your investment of time and money in @GoogleAds

[Merkle | Cardinal Path @CardinalPath]

Join us for our free #CPtraining @GoogleAds Best Practices - Tuesday, June 23 @ 1pm ET / 10am PT: https://t.co/mP5cb78GkA

#digitalmarketing #GoogleAds

[Eric Fettman @ericfettman]

Good opportunity to ask a panel of Cardinal Path and Google experts your most burning questions about any aspect of @googleanalytics.

[Merkle | Cardinal Path @CardinalPath]

Following hot on the heels of our free Google Analytics training series, we're inviting you to ask our panel of experts all your burning Google Analytics this Thurs, May 28. You don't want to miss it: https://t.co/4fs0v13K01
#CPtraining #digitalmarketing

[Eric Fettman @ericfettman]

No point in doing acquisition analysis, let alone attribution modeling, if your campaign data is messy or incomplete. Sign up for this webinar and learn critical techniques from the folks who are driving enterprise-level campaign data governance.

[Merkle | Cardinal Path @CardinalPath]

Do you know which marketing channels are working the hardest? Join our #analytics experts to reinforce an often overlooked, yet fundamental component of smart #DigitalMarketing, Campaign Tagging Refresh - Thurs, May 21 1pm ET / 10am PT: https://t.co/IHvAckGaN5

[Eric Fettman @ericfettman]

Learn strategies for gaining control of your marketing stack and maximizing marketing ROI from Kimberly Keme of @intel and @JohnBaronello of @CardinalPath.

[Merkle | Cardinal Path @CardinalPath]

We're partnering with @Adweek to help you streamline your marketing tech stack. Join @JohnBaronello and Kimberly Keme from @intel and get a framework for lower costs, higher revenues, and better decisions - Thursday, May 14 @ 1pm ET / 10am PT: https://t.co/Xg1D2xMIsl

[Eric Fettman @ericfettman]

Great opportunity to sharpen and refresh your Google Analytics skills.

[Merkle | Cardinal Path @CardinalPath]

We helped thousands of marketers with our @googleanalytics 101 series and now we're continuing our FREE training with Google Analytics 201 to help you drive data-driven insights for your organization.

Check out the itinerary, and register here: https://t.co/Kgk2hfyhIB

[Phil Burgess @_PhilBurgess]

Tech Career Tip - “Find a community for a topic you are proficient at and help others to sharpen your skills and gain a good reputation” - @SimoAhava on the IT Career Energizer podcast. Available in Apple Podcasts & all leading podcast apps and players

https://t.co/z1zGen33iS

[Eric Fettman @ericfettman]

Keep up with the privacy laws that are changing the marketing and analytics landscape.

[Merkle | Cardinal Path @CardinalPath]

Many marketers are intimidated by the latest #dataprivacy regulations. @alangshur and Clayton Mitchell help marketers navigate #CCPA and the impact on data in our upcoming webinar - https://t.co/x9ENdzWyxI

[Eric Fettman @ericfettman]

Very excited as E-Nor joins @CardinalPath

[Merkle | Cardinal Path @CardinalPath]

With the acquisition of @enorinc Cardinal Path bolsters its @Google stack capabilities at a time when marketers are looking for privacy-safe solutions built on first-party data. Read the full story on @adexchanger: https://t.co/X3YVntaTS5

[Google Analytics @googleanalytics]

What’s expected of an analytics professional in 2020?

@ferasa says "Put in the time, keep learning, stay ahead of trends, connect with like-minded people, and take full advantage of being in an expansive yet tight-knit and supportive community."

https://t.co/09KjyOkhTm #measure

[Eric Fettman @ericfettman]

Check out #digtalmedia webinar tomorrow from @enorinc - you'll be sure to learn some good stuff with Patrick and Damaris.

[Eric Fettman @ericfettman]

Gain some important #BigQuery performance and governance perspectives from @enorinc data engineer Mahmoud Taha.

[Eric Fettman @ericfettman]

With Director of Emerging Technology @tarakincade of @enorinc at #GoogleNext19

[Eric Fettman @ericfettman]

Get updated on three of the latest #datastudio features with @enorinc #dataviz specialist @Mike_Anderson87

[Eric Fettman @ericfettman]

If you're in town - or even if you need to travel in - attend #DAADenver chapter event and get some actionable insights from @CaitlinMarieMcC of @enorinc

[DigitalAnalyticsOrg @DAAorg]

Kick off 2019 on March 20 with #DAADenver & learn advanced #GoogleAnalytics from @enorinc's Caitlin McCluskey! Attendees will get a better understanding of analysis within Google Analytics and Google Analytics 360! https://t.co/zZA3ZZgLoN

[Eric Fettman @ericfettman]

Listen and learn as @enorinc Machine Learning Engineer Justin Marciszewski breaks down #MachineLearning for #marketers and #Analysts in principle and in practice @hianalytics