Ernie Santeralli

Social Media Manager at @intercom | Em dash stan | Liverpool FC supporter

[Ernie Santeralli @esanteralli]

@JoelKlettke but not as bad as, "Customer Success Story Acquaintance"

[Dynamic Yield by Mastercard @DynamicYield]

The 7 personalization trends set to make 🌊 waves 🌊 in 2023:

A 🧵 →

[Ernie Santeralli @esanteralli]

@realBrookNash very carefully.

[Ernie Santeralli @esanteralli]

this will never, not be incredible

[SpaceX @SpaceX]

Falcon Heavy’s side boosters have landed – marking the 150th and 151st recovery of orbital class rockets

[Ernie Santeralli @esanteralli]

@BenyaminElias "Alexa! Play, "What Do You Mean?" by Justin Bieber."

[Ernie Santeralli @esanteralli]

video series, podcasts, superfluous blogs, ebooks that could be single social posts...

it's not a problem with distribution.
it's not a change in the way people consume content.

it's taking your audience for granted.

[Ernie Santeralli @esanteralli]

too many companies are fascinated with themselves and it shows in the content they create.

[Ernie Santeralli @esanteralli]

@triplewhale Actionable.

[Ernie Santeralli @esanteralli]

what's another word for synonym?

[Ernie Santeralli @esanteralli]

Instagram really wants me to start dressing like a suburban dad from the 1950s

[Dynamic Yield by Mastercard @DynamicYield]

We call it Experience OS. You’ll call it amazing.

All of the #personalization capabilities. None of the silos.

Take a look → https://t.co/q9AsuZB47p

[Ernie Santeralli @esanteralli]

@BenyaminElias "Thoughts?"

[Ernie Santeralli @esanteralli]

Forming a community for em-dash (—) overusers.

It's high time the most versatile punctuation mark gets the appreciation it deserves.

[Ernie Santeralli @esanteralli]

I get inordinately annoyed at the phrase, "actionable insights"

[Dynamic Yield by Mastercard @DynamicYield]

Something BIG is coming on soon…

We’re changing the #personalization game for all industries — it’s time to say goodbye to one-size-fits-all solutions. Get ready to grow with us.

[Ernie Santeralli @esanteralli]

@joeDmarti The Montana sky just hits different. I don’t know if it’s actually bigger or if you just get smaller, but there’s definitely something going on up there.

[Ernie Santeralli @esanteralli]

They're selling "Flamin Hot Cheetos" flavored shrimp at Mariano's. Shrimp. Where do we draw the line? Where does it end?

[Ernie Santeralli @esanteralli]

Can we agree that not everything needs a "Flamin Hot Cheetos" flavor variation?

[Ernie Santeralli @esanteralli]

If your model helps you make better decisions, it's a good model.

[Ernie Santeralli @esanteralli]

starting a YouTube channel to document my journey towards mastering the art of putting on a duvet cover.