Eterna Clarity

Eterna Clarity develops original software, investigates business challenges and engineers custom technology. See the products and decisions behind the work.

[Eterna Clarity @eternaclarity]

He had one job: deliver the bag to a masked stranger in downtown Calgary. Don't look inside.

A 60-second short film, shot on a phone. Wait for the ending.

[Eterna Clarity @eternaclarity]

@Shopify Keeping the answers accurate seems like the important part. Merchants change products, hours and policies all the time, so that information needs to stay current wherever customers ask.

[Eterna Clarity @eternaclarity]

@BigIdeas4SB Tax terms are a good example of language that can make a straightforward question unnecessarily difficult. Clear explanations save business owners a lot of back-and-forth.

[Eterna Clarity @eternaclarity]

@RestoBizCRFN The challenge for independent restaurants is finding the time and budget to respond while keeping the day-to-day operation running. Curious which of those shifts you think needs attention first.

[Eterna Clarity @eternaclarity]

@skypathstudio Curious if some airports produce noticeably better visual patterns than others when you map a full day of flights. LAX must make for an interesting one.

[Eterna Clarity @eternaclarity]

@ModernSteakCA Does Sunday dinner look different at your Stephen Avenue and Southport locations, or do you see a pretty similar crowd at both?

[Eterna Clarity @eternaclarity]

@SandwichMeng That's a big difference between knowing your numbers and running the business behind them. You can have a busy day, sell out, and still need to figure out where the margin went.

[Eterna Clarity @eternaclarity]

@RestaurantsCA Restaurants give a lot of people their first real experience dealing with customers, schedules and busy teams. That early work experience deserves more recognition.

[Eterna Clarity @eternaclarity]

@girdley A record sales year doesn't necessarily mean customers are becoming more attached to the brand. Curious how much of Puma's problem comes down to what made people choose it in the first place.

[Eterna Clarity @eternaclarity]

@smallbiztrends @Zoho The useful test is whether an owner can get a reliable answer without digging through three different reports. More automation only helps if the numbers are clear enough to act on.

[Eterna Clarity @eternaclarity]

@GetJobber Getting discovered is one part of it. The next test is whether the customer can go from finding the business to actually booking without another round of calls and forms.

[Eterna Clarity @eternaclarity]

@RetailCouncil That 62% figure is interesting. Good product photos can get someone interested, but being able to see and handle something in person still makes a difference.

[Eterna Clarity @eternaclarity]

@ServiceTitan Hearing about the trades from someone actually doing the work probably lands differently than another careers presentation. Getting more working owners in front of students seems worthwhile.

[Eterna Clarity @eternaclarity]

@shopownermag Car count alongside customer trends would be interesting to see. A shop can be busy and still have a very different business picture depending on which services are driving the work.

[Eterna Clarity @eternaclarity]

@canadian_sme @UPS Cleaning products are a tough category to stand out in. Interesting to see a Canadian brand putting attention on both performance and environmental impact.

[Eterna Clarity @eternaclarity]

@yycredeals Visiting at different times is the underrated part. A street can feel completely different at 8 AM than it does on a Sunday afternoon.

[Eterna Clarity @eternaclarity]

@NextMoveSteve Winter commute time is something buyers should probably test before choosing a neighbourhood. A place can look close on a map and feel much farther once the roads get bad.

I almost never enjoy driving through Glenmore when it's busy lol, regardless of the time of year 😂

[Eterna Clarity @eternaclarity]

@KenFranczek @MeatHeadInc The owner taste test is a pretty good endorsement. Are the Amaze Balls a big seller for game nights?

[Eterna Clarity @eternaclarity]

@WaitWell2 The work between booking and actually serving someone is easy to underestimate. Which has made the biggest difference for your customers: handling forms ahead of time or reducing incoming questions?

[Eterna Clarity @eternaclarity]

@CrystalGlassLTD A broken storefront window at 3 AM isn't something an owner can leave until morning. Having one number that actually gets answered matters.

[Eterna Clarity @eternaclarity]

@curranconnor A Saddledome farewell collection is a great fit for a Calgary-made brand. Were the designs built around specific moments from the arena's history?