Ethan Kalkwarf

Decoding the latest in marketing, tech, and business.

[Ethan Kalkwarf @EthanKalkwarf]

I built an iPhone app!!! Give me your honest feedback.

MixWise answers one question: what can you make with the bottles already in your cabinet?

If you’ve ever stared at your liquor cabinet with no idea what to make — go get it.

Download here 👉 https://t.co/36NMra2G5S

[Ethan Kalkwarf @EthanKalkwarf]

https://t.co/97oiiYdvLk

[Ethan Kalkwarf @EthanKalkwarf]

Ask ChatGPT this and get ready for a wake-up call:

𝙽𝚘𝚠 𝚝𝚑𝚊𝚝 𝚢𝚘𝚞 𝚌𝚊𝚗 𝚛𝚎𝚖𝚎𝚖𝚋𝚎𝚛 𝚎𝚟𝚎𝚛𝚢𝚝𝚑𝚒𝚗𝚐 𝙸'𝚟𝚎 𝚎𝚟𝚎𝚛 𝚝𝚢𝚙𝚎𝚍 𝚑𝚎𝚛𝚎, 𝚙𝚘𝚒𝚗𝚝 𝚘𝚞𝚝 𝚖𝚢 𝚝𝚘𝚙 𝟻 𝚋𝚕𝚒𝚗𝚍 𝚜𝚙𝚘𝚝𝚜.

[Ethan Kalkwarf @EthanKalkwarf]

@emailoftoday Disagree.

People can remember iconic campaigns. This gecko didn’t make me feel seen. It drilled “15% savings” into my head.

[Sahil Bloom @SahilBloom]

Everyone needs to hear this…

[Ethan Kalkwarf @EthanKalkwarf]

@BallinFil What major brand doesn’t have a mobile optimized website?

[Ethan Kalkwarf @EthanKalkwarf]

@ecomchasedimond I love BTS content – I think everyone does – and I'm always surprised that more brands and creators don't share it more. Probably because everyone always wants to look so buttoned up and polished all the time.

[Ethan Kalkwarf @EthanKalkwarf]

@ecomchasedimond This is helpful! Next time, I might consider flipping the table so the funnel stages align with the visual.

[Ethan Kalkwarf @EthanKalkwarf]

Bottom line: Stop chasing third-party scraps.

Tap the data your audience is willing to give.

Your ROI will thank you. 🔥

So, what’s ONE question you could ask your list today to make your next send hit harder?

[Ethan Kalkwarf @EthanKalkwarf]

The cookies are CRUMBLING. 🍪
Privacy laws are locking it down.🔒
But personalization? Still KING. 📈

How do marketers win in 2025? The answer is 𝙕𝙀𝙍𝙊-𝙋𝘼𝙍𝙏𝙔 𝘿𝘼𝙏𝘼—info your customers choose to share.

Here’s why it’s a game-changer. 👇

[Ethan Kalkwarf @EthanKalkwarf]

My hot take: Brands that ASK instead of ASSUME will own the future. 🗣️

Customers want to be HEARD, not tracked.

Proof? 79% are more likely to share info for a tailored experience (Forrester).

That’s trust—and trust converts.

[Ethan Kalkwarf @EthanKalkwarf]

Where to start? Your email list.

Send a short survey: “What’s your biggest challenge right now?”

Use the answers to segment your next campaign.

Targeted emails based on THEIR words = engagement on steroids. No creepy vibes, just convo.

[Ethan Kalkwarf @EthanKalkwarf]

@marcuslemonis @CampingWorld @ShulersBBQ Keep it up, @marcuslemonis! 🇺🇸

[Ethan Kalkwarf @EthanKalkwarf]

Is this thing on? 🎙️

Joined this platform in 2008—before I even had a smartphone! It's been a minute, but I’m back and ready to talk business. Marketing, corporate life, and maybe some Bravo and a little travel chaos, too.