Rachel | The Ethical Copywriter

Rachel Baker (she/her) - freelance copywriter, SEO specialist and German translator working with ethical and sustainable businesses🖋️👩‍💻🇩🇪🌱

[Rachel | The Ethical Copywriter @ethicopywriter]

Don’t you hate a web page full of long-winded jargon? 😖

Topics like climate tech can be complicated. But the words you use don’t have to be.

Your customers want to know:

- what your product does
- how it’ll benefit them

Keep this in mind with your copy! 💻 🖋

[Rachel | The Ethical Copywriter @ethicopywriter]

So excited that my client Earthodic have raised AUD $6 million in their latest funding round!

They're doing amazing things in the bio-based coatings space, with such a skilled and thoughtful team behind the brand.

Can't wait to see what they do next!

https://t.co/n60jkxDy1o

[Rachel | The Ethical Copywriter @ethicopywriter]

@MailchimpHelp will scheduled emails still be sent out? I need to make a change before something goes out but I can't log in.

[Rachel | The Ethical Copywriter @ethicopywriter]

@Dee_WkdCreative Imane Khelif was born a female? She's not a trans woman.

[Rachel | The Ethical Copywriter @ethicopywriter]

I recently caught up with ADHD coach and neurodiversity trainer Allie Warren.

She shared more about what neurodiversity is, barriers faced by neurodivergent employees, and how to improve accessibility for neurodivergent employees.

https://t.co/PasM20bQu5

[Rachel | The Ethical Copywriter @ethicopywriter]

@TranslateDigit1 Are they going...to kill you...?

[Rachel | The Ethical Copywriter @ethicopywriter]

You skip 30% of the words when reading a text.

And in 2011, a government survey found 14.9% of adults in England have a reading age of around 9 to 11 years.

So to convey important information in a way that *everyone* can understand - stick to plain English and short sentences.

[Rachel | The Ethical Copywriter @ethicopywriter]

What does the UK cleantech industry need from the next government?

According to Cleantech for UK's manifesto:

1. Closing the scaleup funding gap

2. Refocus on enabling policy

3. Rebuild British leadership in key cleantech sectors

Read the manifesto:https://t.co/aAZVmdqTxC

[Rachel | The Ethical Copywriter @ethicopywriter]

Fresh back from a week's holiday in Hamburg!

My time there has given me a renewed eagerness to do some more translation work.

So if you're a German company looking for a translator with a copywriter's flair to create some excellent copy for you, feel free to drop me a message!

[Rachel | The Ethical Copywriter @ethicopywriter]

Climate risk = investment risk.

The companies that stand to flourish in the future - and secure investment in the here and now - are the forward-thinking, regenerative businesses that will change the world for the better 🌍

#ClimateTech #EthicalInvestment #GreenInvestment

[Rachel | The Ethical Copywriter @ethicopywriter]

How you talk to your stakeholders matters.

Because engaging ALL stakeholders is crucial to achieving your company's financial, social and environmental aims.

Get your brand voice spot on, and you're on the way to winning over your stakeholders.

#Startup #BrandVoice #PurposeLed

[Rachel | The Ethical Copywriter @ethicopywriter]

Three simple steps to define your brand's key messages:

1. Identify a problem or pain point for your customer

2. Define what the goal is in response to this pain point

3. Explain how you’ll help the customer achieve that goal

#Copywriting #BrandStrategy #CopywritingTips

[Rachel | The Ethical Copywriter @ethicopywriter]

This proves what I always say: you can’t rely on impact and sustainability alone to sell your products.

You still need to be offering something people want. In this case, tasty sausages.

https://t.co/99Csnw9QD2

[Rachel | The Ethical Copywriter @ethicopywriter]

In a couple of weeks I'm visiting Hamburg, where I first started out my career.

Back in 2013, my first job after university was proofreader at a translation agency over there.

I can’t wait to be back and show him my old stomping ground. And polish up my German a bit!

[Rachel | The Ethical Copywriter @ethicopywriter]

The Digital Markets Competition and Consumers bill has now been passed ahead of the general election.

The CMA will have greater powers to act on breach of greenwashing regulations.

Check your green claims against the Green Claims Checklist here:

https://t.co/gITg91xaZ6

[Rachel | The Ethical Copywriter @ethicopywriter]

Did you know that most of us read in an “F” shape online?

We read most of the first line or two, do a second horizontal scan to look for key points, then do a vertical scan to understand the overall gist of the content.

So key info needs to be at the top and in headings!

[Rachel | The Ethical Copywriter @ethicopywriter]

“At the end of the day, we’re not machines. As a founder, you ARE the business, meaning your brain is a valuable resource. You need to look after it, not run it to the ground.”

Still stand by this post I wrote for FutureX a couple of years back!

https://t.co/2og9NIkYS5

[Rachel | The Ethical Copywriter @ethicopywriter]

I think the world needs more zebras!

Unlike unicorn startups with their potential for exponential growth, zebra companies have slower growth targets.

But they balance scalability against commitments to a social or environmental cause.

That's my kind of equine animal!

[Rachel | The Ethical Copywriter @ethicopywriter]

Magic mushrooms 🍄

Loved this @Siftedeu article about the climate tech companies making new things out of mycelium (networks of fungal threads).

These include:

⚰ coffins

👚 clothes

🏗 construction materials

🥩 meat substitutes

https://t.co/korMJsKZdg

#ClimateTech

[Rachel | The Ethical Copywriter @ethicopywriter]

@dorrego @Great_Run I was there too for the 10K! Well done 👏🏻 it was such a lovely day and great atmosphere!