Andrew Ettinger 🇺🇸

founder @wordsssdotcom

[Andrew Ettinger 🇺🇸 @ettinger]

introducing: use your words [https://t.co/Ry1yFYeJ5z]

a storytelling studio focused on helping founders, creators, designers and inventors tell more compelling and coherent tales of their work
https://t.co/Ry1yFYeJ5z

[Andrew Ettinger 🇺🇸 @ettinger]

Every year, $2.7 trillion moves through the U.S. economy on PDFs, phone calls, and faxes.

The companies getting parts to data centers, equipment to hospitals, components to factory floors.

Most still quote jobs by hand: a rep spends hours matching a 300-line order to the catalog and keying it into an ERP from the 90s, and by the time the quote goes out, a faster competitor has won.

Faction removes the friction One platform works across your entire operation (sales, purchasing, planning, finance) that integrates with any system you run.

Scan emails, PDFs, and spreadsheets, match vague product descriptions to your catalog, apply customer-specific pricing, and push complete quotes to your ERP in seconds.

Faction's voice agents handle inbound calls around the clock — answering pricing and availability questions from live data, capturing orders without manual entry.

Quote, source, sell, get paid — at the speed the physical world demands.

For the distributors of the future.

[Andrew Ettinger 🇺🇸 @ettinger]

@AlexCKaufman @TheEconomist @eniiler @CorbinHiar @orbuch @lowercarbon @robinsonmeyer !! it may or may not be true that I have Robinson to thank for being engaged to work on this in the first place

[Andrew Ettinger 🇺🇸 @ettinger]

🆕 Wordsss for Stardust: building humanity's thermostat.

What if we could turn down global temperatures?

Stardust's Sunlight Reflection Technology (SRT) introduces safe particles into the high atmosphere yo reflect a small fraction of sunlight — a controllable, reversible way to stabilize temperatures.

To give civilization a new capability to manage climate risk and protect populations from the accelerating impacts of warming.

Climate stability enables prosperity, protects vulnerable ecosystems, and lets us build rather than merely adapt.

[Andrew Ettinger 🇺🇸 @ettinger]

@DylanAbruscato he was named after the jeans, no?

[Andrew Ettinger 🇺🇸 @ettinger]

a lot of people have been asking me for an ID on my jeans here... Studio Nicholson - Paolo (Indigo)

[Adam Faze @adamfaze]

I’m so tired of how many experiences of my life are now taken over by phones and content so for my birthday party this year I told my friends to leave their phones at home and had a sketch artist capture the night instead

Art by Madeline Goddard

[Jackson Dahl @jacksondahl]

From The New Yorker to Notion: the technology world is very lucky to have @iscoe thinking about it full-time.

And @NotionHQ is assembling quite a team...

[Andrew Ettinger 🇺🇸 @ettinger]

All aboard! Adam @iscoe summer baby 🚢🫡

[Andrew Ettinger 🇺🇸 @ettinger]

@waqasali we love simplicity

[Andrew Ettinger 🇺🇸 @ettinger]

https://t.co/V3wWwb88hR

[Andrew Ettinger 🇺🇸 @ettinger]

🆕 Wordsss for Kyber: real-time control for every machine.

Latency is dangerous.

At 200ms of delay, a remote-controlled vehicle has traveled beyond where you intended to stop it. A surgical instrument is no longer where an incision was supposed to be made.

Kyber's latency is below the human perception threshold — allowing instant, secure control of robots, drones, surgical systems, remote workstations... from anywhere.

Kyber makes distance disappear.

[Andrew Ettinger 🇺🇸 @ettinger]

@jacksondahl color (grading) person

[Andrew Ettinger 🇺🇸 @ettinger]

@luxuryfounder @Jack_Raines beauty inspires

[Andrew Ettinger 🇺🇸 @ettinger]

Vori's $22M Series B announcement started with a 5,000-word memo that they just made available to everyone.

A lot of launches start with a press release or a video brief. Before we touched a script, slide, or social post, we prepped a memo covering the market, product, traction, vision.

11-pages for the whole team and external partners to align around before anything else shipped.

This memo informed everything & then it became its own deliverable that we cooked up for the world.

A tasty little Series B microsite → https://t.co/mjnuvMwPLX

PR / Comms: @jenny_chao
Design Engineer: @thegriffinwells
Research: @rossmatican
Video: @afterimage

[Ethan Bloch @ebloch]

This stands for me as one of the best recent video explainers of a product/business.

Complex business explained in a very simple way.

Visuals are extremely satisfying.

Great pacing.

Narrative and delivery on point.

The folks that worked on this are true craftspeople.

Nice work!

[Andrew Ettinger 🇺🇸 @ettinger]

@gaby_goldberg proud of this one 🫶

[Andrew Ettinger 🇺🇸 @ettinger]

Vori's $22M Series B announcement started with a 5,000-word memo that they just made available to everyone.

A lot of launches start with a press release or a video brief. Before we touched a script, slide, or social post, we prepped a memo covering the market, product, traction, vision.

11-pages for the whole team and external partners to align around before anything else shipped.

This memo informed everything & then it became its own deliverable that we cooked up for the world.

A tasty little Series B microsite → https://t.co/mjnuvMwPLX

PR / Comms: @jenny_chao
Design Engineer: @thegriffinwells
Research: @rossmatican
Video: @afterimage

[Brandon Hill • Vori.com @IamBrandonHill]

https://t.co/W7n88a5RYt

[Andrew Ettinger 🇺🇸 @ettinger]

@jenny_chao I can do all things through VCs who strengthen me