Eva

[Eva @evafxlearns]

If you were having issues shortening links in Buffer it might have been related to an update they were working on. Now you need to make sure the link shortening option is turned on. For more information check: https://t.co/CL5SmMWlxA
#SMLearningFX

[Eva @evafxlearns]

Meta is working to establish new rules around AI disclosure in its apps, to ideally implement new systems to detect AI usage. This will allow them to label content created with generative AI wherever it appears to keep users informed.
#SMLearningFX
https://t.co/oMGnI7JH2D

[Eva @evafxlearns]

Instagram is testing a way for users to see how the posts will look on the grid before you publish. This is available in a small preview button in the post workflow, this seems to not be available for reels at the moment.

#SMLearningFX
https://t.co/oySSpdPSj0

[Eva @evafxlearns]

LinkedIn is getting rid of its creator mode feature by dropping out the profile hashtags section but keeping the follow button and moving the about section to the top of the profiles.
#SMLearningFX
https://t.co/BecIQT4Z2g

[Eva @evafxlearns]

X is expanding access to its vertical video ads format which can be a good format to test since X says that 100 million users now engage with vertical video in the app every day and users are 7X more likely to engage with ads in that format.
#SMLearningFX
https://t.co/gttPKZeoaM

[Eva @evafxlearns]

then create a post showing the personal side of your business. You can share your own story, this post should focus more on storytelling than selling. Lastly, nurture trust by providing value upfront.

[Eva @evafxlearns]

You can raise awareness by creating posts about your ideal customer's struggles, and educate them on solutions. Follow it by a post that goes deeper into the problem to establish trust and expertise,
#SMLearningFX
https://t.co/S1vFJCwUma

[Eva @evafxlearns]

And if your account is overseas, you can filter by country!

[Eva @evafxlearns]

Content planning is essential on social media. X knows it and has shared the latest version of its marketing calendar that provides an interactive overview of key dates and events coming up in 2024!
#SMLearningFX
https://t.co/re6b11kPaX

[Eva @evafxlearns]

To convert content into sales:
Build Relationships With Your Audience - build rapport with helpful content
Build Trust With Your Audience - engage with them
Establish Authority With Your Audience -why you're the best fit for their needs.
#SMLearningFX
https://t.co/0EZY6eDsUr

[Eva @evafxlearns]

Meta is testing making Threads interoperable with Mastodon. If a brand has a Mastodon account, people on both Mastodon and Threads will be able to see your content, follow your account, engage with your posts, and see your profile.
#SMLearningFX
https://t.co/jOebjQ3c9R

[Eva @evafxlearns]

TikTok shared 3 trend signals to leverage in your content strategy:
People come to TikTok to discover new interests
Storytelling Unhinged: creative, collaborative storytelling embracing fantasy
Building trust through transparency and values
#SMLearningFX
https://t.co/PLERKi0LyU

[Eva @evafxlearns]

Predictive audiences combine information from existing data sources and LinkedIn’s AI to automatically generate a new custom audience to use in your campaigns. Learn more: https://t.co/TAvNogPTt4
#SMLearningFX

[Eva @evafxlearns]

Meta has confirmed that all users will soon have the new Link History archive available on both Android and iOS. This can be a handy option for users to revisit links from ads or posts they are interested in. Learn more: https://t.co/GbtUe7EyN5
#SMLearningFX

[Eva @evafxlearns]

Facebook and IG reels outperformed TikTok clips in driving views. Longer reels outperformed all other reels lengths. A similar behavior was observed on TikTok where longer videos received more views.

https://t.co/KPoSVsWyJU

#SMLearningFX

[Eva @evafxlearns]

Meta is encouraging group admins to sign up for its upcoming generative aI elements which will provide content recommendations, topic filters, and post prompts. Some group admins already have access to these tools. https://t.co/XD5HSwm6PD

#SMLearningFX

[Eva @evafxlearns]

YouTube just released tips based on top-performing ads. A common theme was partnering with known creators, using Shorts (they delivered 10-20% more conversions per dollar!). YouTube also suggests using AI tools as they have a ROAS 3.7x higher
https://t.co/T3tfHmEUAV
#SMLearningFX

[Eva @evafxlearns]

Now you can upload your PDF carousel posts directly to Buffer! https://t.co/DpiU2bpWia

#SMLearningFX

[Eva @evafxlearns]

Generative AI has reached Meta with Imagine With Meta AI - the new standalone text-to-image AI tool. Meta just expanded access to imagine outside of chats, making it available in the US. Access it at https://t.co/k1J2iZNKf1 Learn more: https://t.co/qivAwUgaz6

#SMLearningFX

[Eva @evafxlearns]

Retail media is expected to be the fastest-growing ad channel through 2027 growing by 20% each year and it could tie with Social media as the number 2 ad spend channel, and is expected to be bigger than connected TV and digital audio.
#SMLearningFX https://t.co/3Q4qkciE2D