Anna Lewis

Head of Social Training & Team Lead @WebFX

[Anna Lewis @annafxlearns]

LinkedIn will be restricting the reach of content that appears to be generated by AI and lacks clear perspective, as well as roll out filters for users to restrict results to verified profiles only (to combat rising AI profiles). #SMlearningfx https://t.co/ykysFXnHNt

[Anna Lewis @annafxlearns]

TikTok will continue to shape what's trending music-wise, as they've locked down a new multi-year music agreement with UMG. In 2024, 84% of songs that hit Billboard 200 list first gained traction on TikTok. #SMlearningfx https://t.co/gWcPNlfsi4

[Anna Lewis @annafxlearns]

Want your videos to be more successful on LI?
✅ Ensure they're grounded in real experience
✅ Post 2-5x per week, 2 videos
✅ Be on the lookout for the video tab coming back!

#SMLearningFX https://t.co/kyMcono1iM

[Anna Lewis @annafxlearns]

YouTube is using a predictive model to estimate Unique Views earned from CTV (e.g. if you're watching a video on TV, it may attribute 3 unique views if they assume 2 other people are watching). This move is to align with TV industry standards #SMLearningFX https://t.co/DrXCw4u0tJ

[Anna Lewis @annafxlearns]

X is locking down on aggregator accounts that steal popular tweets to gain $ for it. Now, credit (impressions) will go back to the original creator, which in turn, redistributes the $ from the creator influencer program. #SMlearningfx https://t.co/IAWZDf0QMs

[Anna Lewis @annafxlearns]

Meta is trying to reheat Reddit's nachos with Forum, an app designed for group-discussion + discovery. Separate from FB, Forum does not offer a way to vet answers with the up/down-vote, so time will tell whether this new app will create fans. #SMLearningFX https://t.co/QCIeKygnfz

[Anna Lewis @annafxlearns]

Meta is leveraging AI to scan for contextual clues (mentions of grades, birthday celebrations, bios, photo scans, etc.) to automatically place people they believe might be teens into Teen Accounts. This is only live for US on FB so far. #SMLearningFX https://t.co/q5ETcv7T9p

[Anna Lewis @annafxlearns]

Similar to Snapchat, Instagram rolled out Instants which allows you to share photos with close friends or mutual followers. UNLIKE Stories, Instants can be seen only ONCE and disappear after 24 hours. Friends can reply or send instances back. #SMlearningFX https://t.co/JyOQi7fdmG

[Anna Lewis @annafxlearns]

WhatsApp and the Meta AI app now offer an incognito chat. KSP is there is no monitoring of the Q&A that they claim other AI tracks. These convos are not saved by default. #SMLearningFX https://t.co/prPwVF82bY

[Anna Lewis @annafxlearns]

Parents can be notified when their teen adds a new interest to their algorithm. This effort builds on the Protected Teen Account settings, and gives parents more visibility into content their kids are seeing. #SMLearningFX https://t.co/ZybLEgPKd7

[Anna Lewis @annafxlearns]

With LinkedIn's new AI-powered search engine, it can provide results based on any criteria a user enters into the prompt - giving contextually relevant results vs. keyword-specific! #SMLearningFX

https://t.co/pzk3jNT2zJ

[Maria V @mvaquero_fx]

New advertising options for TikTok! The Logo Takeover will allow brands to show their logo when users open the app. #SMLearningFX
https://t.co/r1rZV65bwG

[Cristina M. @cristina_fx]

Human-led content still outperforms AI in search rankings! 👀 This could apply to social copy too. AI helps with research and drafting. Expert insights and human touch make your content stand out. ✨ #SMLearningFX

[MDW @meyer_fxlearns]

LinkedIn document posts are outperforming video and image posts on engagement. If you’re sharing original research, insights, guides, or reports, turning them into a native PDF carousel could be a smart move. https://t.co/lqEApfCTdU #SMLearningFX

[MDW @meyer_fxlearns]

LinkedIn is now one of the most cited sources by AI chatbots. SEO isn’t dead, but discovery is shifting fast. With more users getting answers from AI chatbots, your content needs to be structured, credible, and easy for AI to cite. https://t.co/tHVO8tbw22 #SMLearningFX

[Cristina M. @cristina_fx]

Facebook’s AI wants to help you “find” memories worth sharing — by scanning your camera roll. As algorithms learn our habits, the real challenge for brands isn’t visibility, it’s genuine connection. 🔌
Authentic storytelling > optimized posting. #SMLearningFX

[Anna Lewis @annafxlearns]

Creator-led TikTok content drives a 70% higher CTR because:
- Creators naturally fit the brand into the overall community's conversation
- They can deliver a high volume of content, quickly
- Their influence = added trust for your brand
#SMLearningFX
https://t.co/QD040QxYli

[Cristina M. @cristina_fx]

LinkedIn's Conversion API is a game-changer for marketers. It's all about turning connections into measurable results! #SMLearningFX

[Maria V @mvaquero_fx]

Pinterest is giving all advertisers access to its new Special Offers element for Pin ads to maximize interest. The holiday season is a great time to leverage Pinterest's AI tools like Performance + and AI for background generation. #SMLearningFX
https://t.co/gmV3BmVxLu

[Anna Lewis @annafxlearns]

Threads is testing ad formats. The "Sponsored" content that places the ad marker by the username. Following the crosspost update, perhaps IG ad copy will turn to the Thread post for a simple toggle-on in Ads Manager. #SMLearningFX https://t.co/y64C5ihvio